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Swinburne Việt Nam

Marketing – Major

CRICOS Course Code: 088382J

Develop advanced marketing and managerial skills to think strategically and succeed in this exciting industry. In this major, you’ll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver integrated marketing strategies.

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Course detail

Describe the course structure, career opportunities, training content, output standards, and business connections.

Duration: 3 years
Fees:

Please refer to Tuition Fee for more information.

Faculty: Business
Location: Hanoi, Da Nang, Ho Chi Minh City
Study Mode: Full–time
Intake:

Semester Jan, Semester May, Semester Sep

Entry Requirements:

Please refer to Admission Requirements for details.

English Language Requirements:

Please refer to Admission Requirements for details.

Note:

International students are subject to meet entry requirements. To find out country-specific entry requirements, please visit the International entry requirement page.

Career Opportunities

  • Marketing Specialist
  • Market Research Manager
  • Advertising Consultant
  • Brand Manager
  • Product Manager

Education program

Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

The course is delivered through lectures, tutorials, projects, group work and industry placements.

Assessments will vary with each course but may include examinations, assignments, presentations, projects and group work.

Core studies

8 units (100 credit points)

Units Unit codes Credit points
Financial Information for Decision Making ACC10007 12.5
Innovative Business Practice COM10011 12.5
Economics for Business Decision Making ECO10005 12.5
Marketing and the Consumer Experience MKT10009 12.5
Business Digitalisation

INF10024

 12.5
Contemporary Management Principles MGT10009 12.5
Sustainable Business Practice *

BUS30031

 12.5
Business Consulting Project * BUS30032 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes.

 

Major

8 units (100 credit points)

 

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.

In this major, you’ll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

Units Unit codes Credit points
Marketing Research and Analytics * MKT20019 12.5
Integrated Marketing Communication MKT20021 12.5
Consumer Behaviour MKT20025 12.5
Marketing and Innovation MKT20031 12.5
Frontiers in Digital Marketing MKT20032 12.5
Marketing Strategy and Planning * MKT30016 12.5
Innovative Branding * MKT30017 12.5
Marketing Insights * MKT30018 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

 

For more details, please refer to the Course Enrolment Planner.

Course Learning Outcomes

Students who successfully complete this course will be able to:

  • define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
  • systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
  • coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • work collaboratively in diverse groups

 

Business connection

Student Work

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