{"id":36364,"date":"2025-09-24T15:38:00","date_gmt":"2025-09-24T15:38:00","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?post_type=news&p=35851"},"modified":"2025-09-24T15:38:00","modified_gmt":"2025-09-24T15:38:00","slug":"nganh-quan-tri-kinh-doanh-trong-ky-nguyen-ai","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/nganh-quan-tri-kinh-doanh-trong-ky-nguyen-ai\/","title":{"rendered":"B\u1ee9t ph\u00e1 v\u1edbi ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh b\u1eb1ng c\u00f4ng ngh\u1ec7 v\u00e0 t\u01b0 duy to\u00e0n c\u1ea7u"},"content":{"rendered":"

Trong k\u1ef7 nguy\u00ean s\u1ed1 v\u00e0 c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Vietnam trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, t\u01b0 duy to\u00e0n c\u1ea7u v\u00e0 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 tin th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng qu\u1ed1c t\u1ebf.<\/em><\/strong><\/p>\n

T\u01b0 duy to\u00e0n c\u1ea7u v\u00e0 n\u0103ng l\u1ef1c s\u1ed1: Hai y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u1ecdc<\/span><\/strong><\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a t\u01b0\u01a1ng lai m\u00e0 l\u00e0 hi\u1ec7n th\u1ef1c \u0111ang \u0111\u1ecbnh h\u00ecnh s\u00e2u s\u1eafc c\u00e1ch doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u1eadn h\u00e0nh v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian th\u1ef1c, \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u00e0ng lo\u1ea1t quy tr\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 linh ho\u1ea1t.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u01b0\u01a1ng lai v\u1eeba c\u1ea7n hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh kinh doanh v\u1eeba ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch d\u1eef li\u1ec7u v\u1eadn h\u00e0nh, vai tr\u00f2 c\u1ee7a AI trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, c\u0169ng nh\u01b0 c\u00e1ch h\u1ec7 th\u1ed1ng s\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

PGS.TS Ph\u1ea1m Th\u1ecb Li\u00ean \u2013 Gi\u00e1m \u0111\u1ed1c \u0110\u00e0o t\u1ea1o ki\u00eam Tr\u01b0\u1edfng Khoa Qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 T\u00e0i ch\u00ednh, Asia University Vietnam nh\u00ecn nh\u1eadn r\u1eb1ng, ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh ng\u00e0y nay kh\u00f4ng c\u00f2n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c m\u00f4n h\u1ecdc quen thu\u1ed9c nh\u01b0 marketing, k\u1ebf to\u00e1n, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1,…<\/p>\n

\u201cN\u1ed9i dung \u0111\u00e0o t\u1ea1o \u0111\u00e3 m\u1edf r\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u, t\u1eeb qu\u1ea3n tr\u1ecb s\u1ef1 s\u00e1ng t\u1ea1o, \u1ee9ng d\u1ee5ng AI trong \u0111i\u1ec1u h\u00e0nh, \u0111\u1ebfn kinh doanh s\u1ed1, chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u,\u2026 nh\u1eb1m \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng v\u00e0 xu th\u1ebf m\u1edbi c\u1ee7a doanh nghi\u1ec7p\u201d,<\/em> c\u00f4 Li\u00ean nh\u1ea5n m\u1ea1nh.<\/p>\n

\"PGS.TS
PGS.TS Ph\u1ea1m Th\u1ecb Li\u00ean – Gi\u00e1m \u0111\u1ed1c \u0110\u00e0o t\u1ea1o ki\u00eam Tr\u01b0\u1edfng Khoa Qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 T\u00e0i ch\u00ednh nh\u00ecn nh\u1eadn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong gi\u00e1o d\u1ee5c ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh hi\u1ec7n nay<\/em><\/figcaption><\/figure>\n

Khi doanh nghi\u1ec7p \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, gi\u00e1o d\u1ee5c qu\u1ea3n tr\u1ecb c\u0169ng bu\u1ed9c ph\u1ea3i \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp xu th\u1ebf. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y tr\u1edf n\u00ean then ch\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi b\u01b0\u1edbc chuy\u1ec3n t\u1ea5t y\u1ebfu c\u1ee7a th\u1eddi \u0111\u1ea1i.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh vi\u1ec7c l\u00e0m trong ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi h\u1ecdc c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb t\u1eeb s\u1edbm nh\u1eefng k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c to\u00e0n c\u1ea7u nh\u01b0 t\u01b0 duy ph\u1ea3n bi\u1ec7n, thuy\u1ebft tr\u00ecnh v\u00e0 tranh bi\u1ec7n b\u1eb1ng ti\u1ebfng Anh, l\u00e0m vi\u1ec7c nh\u00f3m trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a, kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc v\u00e0 th\u00edch nghi nhanh.<\/p>\n

Quan tr\u1ecdng h\u01a1n, h\u1ecd ph\u1ea3i hi\u1ec3u r\u00f5 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ebfn kinh doanh v\u00e0 bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

Theo PGS.TS Ph\u1ea1m Th\u1ecb Li\u00ean, sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh<\/a> c\u1ee7a Asia University Vietnam \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o theo ba tr\u1ee5 c\u1ed9t: ch\u01b0\u01a1ng tr\u00ecnh chu\u1ea9n qu\u1ed1c t\u1ebf, k\u1ef9 n\u0103ng c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u1ed1c t\u1ebf th\u1ef1c ti\u1ec5n. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u00e0o t\u1ea1o h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau v\u1eeba gi\u00fap sinh vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea5m b\u1eb1ng qu\u1ed1c t\u1ebf t\u1eeb tr\u01b0\u1eddng top 401 – 500 \u0111\u1ea1i h\u1ecdc t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi theo THE, 2025, v\u1eeba trang b\u1ecb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng \u0111\u1ec3 t\u1ef1 tin b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng to\u00e0n c\u1ea7u \u0111\u1ea7y th\u00e1ch th\u1ee9c nh\u01b0 hi\u1ec7n nay.<\/p>\n

N\u1ec1n t\u1ea3ng t\u1eeb tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc top 401 – 500 th\u1ebf gi\u1edbi<\/strong><\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University, \u0110\u00e0i Loan (Trung Qu\u1ed1c) \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn qu\u1ed1c t\u1ebf v\u1edbi ki\u1ec3m \u0111\u1ecbnh AACSB \u2013 ch\u1ee9ng ch\u1ec9 danh gi\u00e1 m\u00e0 ch\u1ec9 6% tr\u01b0\u1eddng kinh doanh tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u1ee9 h\u1ea1ng Top 176-200 ng\u00e0nh Kinh doanh v\u00e0 Kinh t\u1ebf th\u1ebf gi\u1edbi theo THE, 2025.<\/p>\n

V\u00ec v\u1eady, sinh vi\u00ean Asia University Vietnam t\u1ef1 h\u00e0o \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c ti\u00ean ti\u1ebfn, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c theo xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. C\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 \u201cAI v\u00e0 qu\u1ea3n tr\u1ecb\u201d, \u201cTh\u1ef1c h\u00e0nh v\u1eadn h\u00e0nh doanh nghi\u1ec7p th\u00f4ng minh\u201d, \u201cL\u1eadp tr\u00ecnh m\u00e1y t\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng AI\u201d, \u201cT\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o\u201d, \u201cQu\u1ea3n tr\u1ecb \u0111a v\u0103n h\u00f3a\u201d,\u2026 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap sinh vi\u00ean t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0o t\u1eebng quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\"Sinh
Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh t\u1ea1i Asia University Vietnam th\u1eeba h\u01b0\u1edfng n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c ti\u00ean ti\u1ebfn t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u1ee7a Asia University, \u0110\u00e0i Loan (Trung Qu\u1ed1c)<\/em><\/figcaption><\/figure>\n

\u201cCh\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c truy\u1ec1n th\u1ed1ng, m\u00e0 t\u1eadp trung v\u00e0o t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7, s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy \u0111\u1ed9t ph\u00e1. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc th\u00edch \u1ee9ng v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u01b0 hi\u1ec7n nay”,<\/em> PGS.TS Ph\u1ea1m Th\u1ecb Li\u00ean chia s\u1ebb.<\/p>\n

Qu\u1ea3n tr\u1ecb kinh doanh ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh, gi\u1eefa chuy\u00ean m\u00f4n v\u00e0 c\u00f4ng ngh\u1ec7, c\u0169ng nh\u01b0 gi\u1eefa t\u01b0 duy qu\u1ed1c gia v\u00e0 t\u01b0 duy to\u00e0n c\u1ea7u. Ng\u01b0\u1eddi h\u1ecdc th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc, m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft th\u00edch nghi nhanh, kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi v\u00e0 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i.<\/p>\n

\u201cCh\u00fang t\u00f4i mu\u1ed1n \u0111\u00e0o t\u1ea1o ra nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi, v\u1eeba l\u00e0 ng\u01b0\u1eddi theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfn t\u1ea1o v\u00e0 d\u1eabn d\u1eaft trong m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i. \u0110\u00f3 l\u00e0 l\u00fd do ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u1ea3 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng s\u1ed1ng v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9\u201d<\/em>, PGS.TS Ph\u1ea1m Th\u1ecb Li\u00ean chia s\u1ebb.<\/p>\n

V\u1edbi b\u1eb1ng c\u1ea5p \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i tr\u00ean \u1edf nhi\u1ec1u qu\u1ed1c gia, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eadp nh\u1eadt, k\u1ef9 n\u0103ng c\u00f4ng d\u00e2n to\u00e0n c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m doanh nghi\u1ec7p th\u1ef1c t\u1ebf t\u1ea1i n\u01b0\u1edbc ngo\u00e0i, sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1eeb Asia University Vietnam c\u00f3 th\u1ec3 t\u1ef1 tin \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, startup s\u00e1ng t\u1ea1o\u2026 ho\u1eb7c th\u1eadm ch\u00ed kh\u1edfi nghi\u1ec7p v\u1edbi m\u00f4 h\u00ecnh kinh doanh ri\u00eang.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong k\u1ef7 nguy\u00ean s\u1ed1 v\u00e0 c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Vietnam trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, t\u01b0 duy to\u00e0n c\u1ea7u v\u00e0 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 tin th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng qu\u1ed1c t\u1ebf. T\u01b0 duy<\/p>\n","protected":false},"author":5,"featured_media":36447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-36364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/36364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=36364"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/36364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/36447"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=36364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=36364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=36364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}