{"id":36882,"date":"2025-11-13T20:49:41","date_gmt":"2025-11-13T13:49:41","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=36882"},"modified":"2025-11-17T18:16:16","modified_gmt":"2025-11-17T11:16:16","slug":"goi-y-khoa-hoc-coursera-huu-ich","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/goi-y-khoa-hoc-coursera-huu-ich\/","title":{"rendered":"G\u1ee3i \u00fd kh\u00f3a h\u1ecdc Coursera “nh\u1eadp m\u00f4n” cho sinh vi\u00ean T\u00e0i ch\u00ednh & Qu\u1ea3n tr\u1ecb Kinh doanh"},"content":{"rendered":"

V\u1edbi mong mu\u1ed1n gi\u00fap sinh vi\u00ean ng\u00e0nh T\u00e0i ch\u00ednh v\u00e0 Qu\u1ea3n tr\u1ecb kinh doanh khai th\u00e1c hi\u1ec7u qu\u1ea3 h\u1ec7 sinh th\u00e1i kh\u00f3a h\u1ecdc qu\u1ed1c t\u1ebf t\u1eeb Coursera, Asia University Vietnam gi\u1edbi thi\u1ec7u danh s\u00e1ch c\u00e1c kh\u00f3a h\u1ecdc ph\u00f9 h\u1ee3p nh\u1ea5t d\u00e0nh cho sinh vi\u00ean n\u0103m nh\u1ea5t, bao g\u1ed3m:<\/p>\n

V\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb & Marketing <\/span><\/strong><\/p>\n

Principles of Management \u2013 O.P. Jindal Global University<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc gi\u1edbi thi\u1ec7u c\u00e1c nguy\u00ean l\u00fd c\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i: l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 ki\u1ec3m so\u00e1t. Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, c\u00e1ch qu\u1ea3n l\u00fd \u0111\u1ed9i nh\u00f3m v\u00e0 c\u00e1c k\u1ef9 n\u0103ng m\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Introduction to Marketing \u2013 University of Pennsylvania (Wharton School)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3a marketing n\u1ec1n t\u1ea3ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean Coursera. Kh\u00f3a h\u1ecdc tr\u00ecnh b\u00e0y ba tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i: chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, v\u00e0 c\u00e1ch hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00f4ng qua nghi\u00ean c\u1ee9u h\u00e0nh vi. C\u00e1c v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n t\u1eeb doanh nghi\u1ec7p gi\u00fap sinh vi\u00ean n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ec1n v\u1eefng.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

V\u1ec1 l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh & K\u1ebf to\u00e1n<\/span><\/strong><\/p>\n

Introduction to Financial Accounting \u2013 University of Pennsylvania<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc gi\u00fap sinh vi\u00ean hi\u1ec3u h\u1ec7 th\u1ed1ng k\u1ebf to\u00e1n t\u00e0i ch\u00ednh theo chu\u1ea9n qu\u1ed1c t\u1ebf. N\u1ed9i dung t\u1eadp trung v\u00e0o c\u00e1ch \u0111\u1ecdc, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i ba b\u00e1o c\u00e1o t\u00e0i ch\u00ednh quan tr\u1ecdng nh\u1ea5t: B\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, B\u00e1o c\u00e1o thu nh\u1eadp v\u00e0 B\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7. \u0110\u00e2y l\u00e0 kh\u00f3a n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho m\u1ecdi sinh vi\u00ean kinh doanh.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Introduction to Finance and Accounting Specialization \u2013 University of Pennsylvania<\/strong><\/p>\n

B\u1ed9 chuy\u00ean \u0111\u1ec1 g\u1ed3m nhi\u1ec1u kh\u00f3a h\u1ecdc, cung c\u1ea5p n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n v\u1ec1 t\u00e0i ch\u00ednh doanh nghi\u1ec7p, \u0111\u1ecbnh gi\u00e1, m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh v\u00e0 k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb. R\u1ea5t ph\u00f9 h\u1ee3p cho nh\u1eefng b\u1ea1n mu\u1ed1n n\u1eafm v\u1eefng nguy\u00ean l\u00fd t\u00e0i ch\u00ednh ngay t\u1eeb n\u0103m nh\u1ea5t.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

The Fundamentals of Personal Finance \u2013 SoFi<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc gi\u00fap ng\u01b0\u1eddi h\u1ecdc l\u00e0m quen v\u1edbi c\u00e1c k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu trong qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n: l\u1eadp ng\u00e2n s\u00e1ch, ti\u1ebft ki\u1ec7m, qu\u1ea3n l\u00fd n\u1ee3 v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n. N\u1ed9i dung thi\u1ebft th\u1ef1c, ph\u00f9 h\u1ee3p cho m\u1ecdi sinh vi\u00ean.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

\"Sinh
Sinh vi\u00ean Asia University Vietnam \u0111ang trao \u0111\u1ed5i h\u1ecdc thu\u1eadt, th\u1ec3 hi\u1ec7n m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp n\u0103ng \u0111\u1ed9ng<\/figcaption><\/figure>\n

M\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc b\u1ed5 tr\u1ee3<\/span><\/strong><\/p>\n

Foundations of Digital Marketing & E-commerce \u2013 Google<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc n\u1ec1n t\u1ea3ng gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb s\u1ed1: t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (SEM), email marketing, content marketing v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n. \u0110\u00e2y l\u00e0 kh\u00f3a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo s\u00e1t chu\u1ea9n n\u0103ng l\u1ef1c c\u1ee7a ng\u00e0nh digital.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Introduction to Digital Marketing \u2013 University of California, Irvine<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 digital marketing t\u1eeb g\u00f3c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p \u0111a k\u00eanh (search, social, email, content). Sinh vi\u00ean s\u1ebd hi\u1ec3u m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c k\u00eanh v\u00e0 c\u00e1ch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Introduction to Generative AI Marketing – Coursera<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc gi\u1ea3i th\u00edch c\u00e1ch c\u00e1c m\u00f4 h\u00ecnh AI t\u1ea1o sinh ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 marketing. \u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a xu h\u01b0\u1edbng digital m\u1edbi.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

What Can AI Do for Marketing? – Emory University<\/strong><\/p>\n

Gi\u1edbi thi\u1ec7u c\u00e1c \u1ee9ng d\u1ee5ng AI trong ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. Kh\u00f3a h\u1ecdc gi\u00fap sinh vi\u00ean c\u00f3 b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch AI \u0111ang thay \u0111\u1ed5i ng\u00e0nh marketing.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Generative AI in Marketing – University of Virginia Darden School Foundation<\/strong><\/p>\n

Kh\u00f3a h\u1ecdc \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 AI, k\u1ef9 thu\u1eadt prompt engineering v\u00e0 c\u00e1ch tri\u1ec3n khai AI trong c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u1ef1c t\u1ebf.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Design Thinking and Innovation \u2013 IIT Bombay<\/strong><\/p>\n

Gi\u1edbi thi\u1ec7u ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m (human-centered design). Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh quy tr\u00ecnh g\u1ed3m 5 b\u01b0\u1edbc: Th\u1ea5u hi\u1ec3u \u2013 X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u2013 \u00dd t\u01b0\u1edfng \u2013 Nguy\u00ean m\u1eabu \u2013 Ki\u1ec3m th\u1eed. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng cho m\u1ecdi ng\u00e0nh ngh\u1ec1, \u0111\u1eb7c bi\u1ec7t trong kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n

Xem th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Nh\u1eefng kh\u00f3a h\u1ecdc n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh v\u00e0 T\u00e0i ch\u00ednh s\u1edbm l\u00e0m quen v\u1edbi ki\u1ebfn th\u1ee9c, thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh b\u1eb1ng ti\u1ebfng Anh, m\u00e0 c\u00f2n r\u00e8n luy\u1ec7n t\u01b0 duy theo chu\u1ea9n qu\u1ed1c t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc th\u00f4ng qua c\u00e1c ngu\u1ed3n t\u00e0i li\u1ec7u uy t\u00edn to\u00e0n c\u1ea7u. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 c\u00e1c b\u1ea1n t\u1ef1 tin b\u01b0\u1edbc v\u00e0o c\u00e1c m\u00f4n chuy\u00ean ng\u00e0nh sau n\u00e0y.<\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh h\u1ecdc, vi\u1ec7c r\u00e8n luy\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng nh\u01b0 AI, t\u01b0 duy s\u00e1ng t\u1ea1o s\u1ebd t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u1ec7t. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 cao trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi mong mu\u1ed1n gi\u00fap sinh vi\u00ean ng\u00e0nh T\u00e0i ch\u00ednh v\u00e0 Qu\u1ea3n tr\u1ecb kinh doanh khai th\u00e1c hi\u1ec7u qu\u1ea3 h\u1ec7 sinh th\u00e1i kh\u00f3a h\u1ecdc qu\u1ed1c t\u1ebf t\u1eeb Coursera, Asia University Vietnam gi\u1edbi thi\u1ec7u danh s\u00e1ch c\u00e1c kh\u00f3a h\u1ecdc ph\u00f9 h\u1ee3p nh\u1ea5t d\u00e0nh cho sinh vi\u00ean n\u0103m nh\u1ea5t.<\/p>\n","protected":false},"author":4,"featured_media":36884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[58,97,95,96],"class_list":["post-36882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-tin-tuc-chung","tag-asia-university-vietnam","tag-coursera","tag-quan-tri-kinh-doanh","tag-tai-chinh","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/36882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=36882"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/36882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/36884"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=36882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=36882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=36882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}