{"id":38342,"date":"2026-04-05T09:31:27","date_gmt":"2026-04-05T02:31:27","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=38342"},"modified":"2026-04-06T00:36:23","modified_gmt":"2026-04-05T17:36:23","slug":"tai-thiet-quan-tri-doanh-nghiep-trong-ky-nguyen-so-can-kha-nang-thich-ung","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/tai-thiet-quan-tri-doanh-nghiep-trong-ky-nguyen-so-can-kha-nang-thich-ung\/","title":{"rendered":"T\u00e1i thi\u1ebft qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1: Khi l\u1ee3i th\u1ebf thu\u1ed9c v\u1ec1 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng"},"content":{"rendered":"

H\u1ed9i th\u1ea3o \u201cT\u00e1i thi\u1ebft qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p: Hi\u1ec7u qu\u1ea3 kinh doanh cao \u2013 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh \u2013 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc\u201d do Asia University Vietnam \u0111\u1ed3ng t\u1ed5 ch\u1ee9c di\u1ec5n ra ng\u00e0y 4\/4 \u0111\u00e3 thu h\u00fat s\u1ef1 tham gia c\u1ee7a h\u01a1n 300 nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia trong nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n

S\u1ef1 ki\u1ec7n quy t\u1ee5 11 di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p l\u1edbn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, bao g\u1ed3m TS. Nguy\u1ec5n T\u00fa Anh (Nguy\u00ean V\u1ee5 tr\u01b0\u1edfng V\u1ee5 T\u1ed5ng h\u1ee3p, Ban Kinh t\u1ebf Trung \u01b0\u01a1ng), PGS. TS. Nicola McNeil (\u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 Swinburne, \u00dac), c\u00f9ng \u0111\u1ea1i di\u1ec7n Techcombank, EY Vietnam, FPT Telecom, Amazon Global Selling Vietnam,\u2026<\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf c\u00e1c b\u00e0i tr\u00ecnh b\u00e0y, h\u1ed9i th\u1ea3o c\u00f2n t\u1ea1o ra kh\u00f4ng gian trao \u0111\u1ed5i \u0111a chi\u1ec1u gi\u1eefa c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p trung, c\u1ea5p cao v\u00e0 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, xoay quanh nh\u1eefng th\u00e1ch th\u1ee9c \u0111ang \u0111\u1eb7t ra trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n

Khi doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i \u201ct\u00e1i thi\u1ebft\u201d<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a h\u1ed9i th\u1ea3o l\u00e0 \u00e1p l\u1ef1c t\u00e1i thi\u1ebft m\u00e0 doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t.<\/p>\n

Theo TS. Ho\u00e0ng Vi\u1ec7t H\u00e0, s\u1ef1 thay \u0111\u1ed5i hi\u1ec7n nay kh\u00f4ng \u0111\u1ebfn t\u1eeb m\u1ed9t y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb m\u00e0 l\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a nhi\u1ec1u bi\u1ebfn s\u1ed1: c\u00f4ng ngh\u1ec7, t\u1ed1c \u0111\u1ed9 v\u1eadn h\u00e0nh, ngu\u1ed3n l\u1ef1c v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u1ecba ch\u00ednh tr\u1ecb. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1ch v\u1eadn h\u00e0nh, trong \u0111\u00f3 c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m.<\/p>\n

Hi\u1ec7u qu\u1ea3 kinh doanh v\u00ec v\u1eady c\u0169ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u1ea1i. B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn t\u1ed1c \u0111\u1ed9, kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh linh ho\u1ea1t v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 nh\u1eefng y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng quy\u1ebft \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/p>\n

\u201cM\u1edf g\u00ec \u2013 Gi\u1eef g\u00ec \u2013 B\u1ecf g\u00ec\u201d: T\u01b0 duy qu\u1ea3n tr\u1ecb trong th\u1ebf gi\u1edbi b\u1ea5t \u0111\u1ecbnh<\/span><\/strong><\/p>\n

Trong ph\u1ea7n tr\u00ecnh b\u00e0y t\u1ea1i h\u1ed9i th\u1ea3o, TS. Nguy\u1ec5n T\u00fa Anh \u0111\u01b0a ra m\u1ed9t khung ti\u1ebfp c\u1eadn \u0111\u00e1ng ch\u00fa \u00fd: \u201cM\u1edf g\u00ec \u2013 Gi\u1eef g\u00ec \u2013 B\u1ecf g\u00ec\u201d. Theo \u00f4ng, c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang l\u00e0m thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p, t\u1eeb c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u1ebfn c\u00e1ch v\u1eadn h\u00e0nh. Nh\u1edd kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn v\u00e0 theo th\u1eddi gian th\u1ef1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c c\u1ea5u tr\u00fac truy\u1ec1n th\u1ed1ng.<\/p>\n

\"TS.
TS. Nguy\u1ec5n T\u00fa Anh gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n \u0111\u00fang nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea7n b\u1ea3o t\u1ed3n v\u00e0 nh\u1eefng quy tr\u00ecnh l\u1ed7i th\u1eddi c\u1ea7n d\u0169ng c\u1ea3m lo\u1ea1i b\u1ecf<\/figcaption><\/figure>\n

Xu h\u01b0\u1edbng \u201ctinh g\u1ecdn h\u00f3a\u201d ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t khi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i, trong khi doanh nghi\u1ec7p t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i. Tuy nhi\u00ean, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u0169ng k\u00e9o theo s\u1ef1 ph\u00e2n h\u00f3a m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c nh\u00f3m doanh nghi\u1ec7p. M\u1ed9t m\u1eb7t, c\u00e1c doanh nghi\u1ec7p nh\u1ecf, chuy\u00ean m\u00f4n h\u00f3a s\u00e2u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n nhanh. M\u1eb7t kh\u00e1c, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4 v\u00e0 d\u1eef li\u1ec7u. \u1ede gi\u1eefa, nh\u00f3m doanh nghi\u1ec7p quy m\u00f4 trung b\u00ecnh c\u00f3 xu h\u01b0\u1edbng thu h\u1eb9p \u2013 hi\u1ec7n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cmissing middle\u201d.<\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 nh\u00e2n l\u1ef1c, TS. Nguy\u1ec5n T\u00fa Anh nh\u1eadn \u0111\u1ecbnh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd l\u00e0m thay \u0111\u1ed5i c\u1ea5u tr\u00fac lao \u0111\u1ed9ng, khi c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p l\u1ea1i d\u1ea7n b\u1ecb thay th\u1ebf, trong khi nhu c\u1ea7u \u0111\u1ed1i v\u1edbi lao \u0111\u1ed9ng c\u00f3 k\u1ef9 n\u0103ng cao v\u00e0 n\u0103ng l\u1ef1c \u0111\u1eb7c th\u00f9 ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n

\u00d4ng nh\u1ea5n m\u1ea1nh: \u201cTrong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p m\u1ea1nh hay y\u1ebfu, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i\u201d.<\/em><\/p>\n

Ba phi\u00ean th\u1ea3o lu\u1eadn: B\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb t\u1eeb th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p<\/span><\/strong><\/p>\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a h\u1ed9i th\u1ea3o l\u00e0 ba phi\u00ean th\u1ea3o lu\u1eadn song song, n\u01a1i c\u00e1c v\u1ea5n \u0111\u1ec1 qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1eeb g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n. \u1ede phi\u00ean th\u1ea3o lu\u1eadn v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh, \u00f4ng Tr\u1ea7n \u0110\u00ecnh Khi\u00eam (Gi\u00e1m \u0111\u1ed1c Ng\u00e2n h\u00e0ng s\u1ed1, Techcombank) c\u00f9ng \u00f4ng Tr\u1ea7n Trung D\u0169ng – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, Mutual Group Vietnam chia s\u1ebb kinh nghi\u1ec7m t\u1ed1i \u01b0u v\u1eadn h\u00e0nh trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i k\u00e9p.<\/p>\n

Phi\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1eadp trung v\u00e0o b\u00e0i to\u00e1n tri\u1ec3n khai th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c m\u00f4 h\u00ecnh SMEs, th\u00f4ng qua chia s\u1ebb c\u1ee7a TS. Nguy\u1ec5n Tr\u00ed Anh – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, Medlatec v\u00e0 \u00f4ng Ph\u1ea1m Ch\u00ed Nhu – T\u1ed5ng Gi\u00e1m \u0111\u1ed1c & Nh\u00e0 s\u00e1ng l\u1eadp Coolmate.<\/p>\n

Trong khi \u0111\u00f3, phi\u00ean v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 tham gia c\u1ee7a \u00f4ng Nguy\u1ec5n Ph\u00fa An – Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, ph\u1ee5 tr\u00e1ch chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, FPT Telecom l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Nh\u1eefng chia s\u1ebb t\u1ea1i c\u00e1c phi\u00ean n\u00e0y cho th\u1ea5y c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00edch \u0111\u1ebfn, m\u00e0 l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai g\u1eafn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, phi\u00ean t\u1ecda \u0111\u00e0m b\u00e0n tr\u00f2n v\u1edbi s\u1ef1 tham gia c\u1ee7a TS. Ho\u00e0ng Vi\u1ec7t H\u00e0, \u00f4ng Tr\u1ea7n \u0110\u00ecnh Khi\u00eam, \u00f4ng Nguy\u1ec5n Quang Kh\u00e1nh (Gi\u00e1m \u0111\u1ed1c Marketing & Truy\u1ec1n th\u00f4ng Kh\u00e1ch s\u1ea1n JW Marriott H\u00e0 N\u1ed9i), \u00f4ng Ph\u1ea1m Ch\u00ed Nhu, b\u00e0 Nguy\u1ec5n B\u1ea3o Ch\u00e2u (Qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u1ea5p cao, Amazon Global Selling Vietnam) v\u00e0 \u00f4ng Bruno Destombes (Chuy\u00ean gia C\u1ea5p cao v\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 C\u1ea3i ti\u1ebfn Li\u00ean t\u1ee5c, Star Consulting) \u0111\u00e3 t\u1ea1o n\u00ean kh\u00f4ng gian k\u1ebft n\u1ed1i \u0111a chi\u1ec1u gi\u1eefa g\u00f3c nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c ti\u1ec5n v\u1eadn h\u00e0nh.<\/p>\n

\"B\u1ee9c
B\u1ee9c tranh t\u00e1i thi\u1ebft qu\u1ea3n tr\u1ecb t\u1ecfng doanh nghi\u1ec7p tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n v\u1edbi phien th\u1ea3o lu\u1eadn c\u1ee7a c\u00e1c chuy\u00ean gia<\/figcaption><\/figure>\n

T\u1ea1i \u0111\u00e2y, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1 nh\u01b0 c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed5i m\u1edbi v\u00e0 \u1ed5n \u0111\u1ecbnh, gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 con ng\u01b0\u1eddi, gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u00e0 trao \u0111\u1ed5i m\u1ed9t c\u00e1ch tr\u1ef1c di\u1ec7n.<\/p>\n

Qua nh\u1eefng chia s\u1ebb v\u00e0 ph\u1ea3n bi\u1ec7n, phi\u00ean th\u1ea3o lu\u1eadn cho th\u1ea5y m\u1ed9t th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng: qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 b\u00e0i to\u00e1n t\u1ed5ng th\u1ec3 v\u1ec1 t\u1ed5 ch\u1ee9c, con ng\u01b0\u1eddi v\u00e0 c\u00e1ch doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

\u201cB\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c\u201d cho doanh nghi\u1ec7p Vi\u1ec7t<\/span><\/strong><\/p>\n

Kh\u00e9p l\u1ea1i h\u1ed9i th\u1ea3o, \u00f4ng \u0110\u00e0o Ph\u01b0\u01a1ng B\u1eafc – Gi\u00e1m \u0111\u1ed1c EY Parthenon, EY Vietnam \u0111\u00e3 t\u1ed5ng k\u1ebft b\u1eb1ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh h\u1ec7 th\u1ed1ng v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. Theo \u00f4ng, m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb v\u1eefng ch\u1eafc, k\u1ebft h\u1ee3p gi\u1eefa h\u1ec7 th\u1ed1ng, c\u00f4ng ngh\u1ec7 v\u00e0 con ng\u01b0\u1eddi.<\/p>\n

Trong \u0111\u00f3, c\u1ea5u tr\u00fac ba t\u1ea7ng \u2013 chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec1u h\u00e0nh v\u00e0 v\u1eadn h\u00e0nh \u2013 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c. \u0110\u1eb7c bi\u1ec7t, t\u1ea7ng \u0111i\u1ec1u h\u00e0nh l\u00e0 n\u01a1i t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c b\u1ed9 ph\u1eadn. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng d\u00f9 m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i nhanh, nh\u1eefng nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb c\u1ed1t l\u00f5i v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n

T\u1eeb c\u00e1c chia s\u1ebb t\u1ea1i h\u1ed9i th\u1ea3o, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t \u0111i\u1ec3m chung: doanh nghi\u1ec7p \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u00e2u r\u1ed9ng, n\u01a1i kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u li\u00ean t\u1ee5c thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh, l\u1ee3i th\u1ebf kh\u00f4ng c\u00f2n n\u1eb1m \u1edf quy m\u00f4 hay ngu\u1ed3n l\u1ef1c, m\u00e0 \u1edf kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng. V\u00e0 ch\u00ednh trong b\u1ed1i c\u1ea3nh \u0111\u00f3, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n n\u1ed9i b\u1ed9, m\u00e0 tr\u1edf th\u00e0nh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u1ed9i th\u1ea3o \u201cT\u00e1i thi\u1ebft qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p: Hi\u1ec7u qu\u1ea3 kinh doanh cao \u2013 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh \u2013 Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc\u201d do Asia University Vietnam \u0111\u1ed3ng t\u1ed5 ch\u1ee9c di\u1ec5n ra ng\u00e0y 4\/4 \u0111\u00e3 thu h\u00fat s\u1ef1 tham gia c\u1ee7a h\u01a1n 300 nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia trong nhi\u1ec1u l\u0129nh v\u1ef1c.<\/p>\n","protected":false},"author":5,"featured_media":38350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,378,379,95,377],"class_list":["post-38342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-asia-university-vietnam","tag-doanh-nghiep","tag-mba","tag-quan-tri-kinh-doanh","tag-tai-thiet-quan-tri","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=38342"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/38350"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=38342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=38342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=38342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}