{"id":38398,"date":"2026-04-09T15:48:12","date_gmt":"2026-04-09T08:48:12","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=38398"},"modified":"2026-04-09T15:50:30","modified_gmt":"2026-04-09T08:50:30","slug":"sinh-vien-asia-university-vietnam-dong-vai-ceo-giai-bai-toan-kinh-doanh-tu-nhung-thuong-hieu-quen-thuoc","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/sinh-vien-asia-university-vietnam-dong-vai-ceo-giai-bai-toan-kinh-doanh-tu-nhung-thuong-hieu-quen-thuoc\/","title":{"rendered":"Sinh vi\u00ean \u201c\u0111\u00f3ng vai CEO\u201d: Gi\u1ea3i b\u00e0i to\u00e1n kinh doanh t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c"},"content":{"rendered":"

V\u1eeba qua, h\u1ecdc ph\u1ea7n Microeconomics (Kinh t\u1ebf vi m\u00f4) t\u1ea1i Asia University Vietnam \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua d\u1ef1 \u00e1n \u201cThink like a CEO\u201d, mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t trong gi\u1ea3ng d\u1ea1y.<\/p>\n

C\u1ee5 th\u1ec3, sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o vai tr\u00f2 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p, tr\u1ef1c ti\u1ebfp ph\u00e2n t\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 The Coffee House, Highlands Coffee, Starbucks v\u00e0 Ph\u00fac Long d\u01b0\u1edbi g\u00f3c nh\u00ecn kinh t\u1ebf h\u1ecdc.<\/p>\n

M\u1ed7i nh\u00f3m l\u1ef1a ch\u1ecdn m\u1ed9t doanh nghi\u1ec7p c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 tri\u1ec3n khai nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, bao g\u1ed3m b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u00e1c y\u1ebfu t\u1ed1 cung \u2013 c\u1ea7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eadn h\u00e0nh. Qu\u00e1 tr\u00ecnh h\u1ecdc kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong gi\u00e1o tr\u00ecnh, m\u00e0 m\u1edf r\u1ed9ng ra th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1eeb quan s\u00e1t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ph\u00e2n t\u00edch h\u00e0nh vi th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/p>\n

Th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n, sinh vi\u00ean ti\u1ebfp c\u1eadn doanh nghi\u1ec7p nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh th\u1ef1c s\u1ef1.<\/p>\n

V\u1edbi d\u1ef1 \u00e1n v\u1ec1 The Coffee House, sinh vi\u00ean \u0111\u00e3 ch\u1ec9 ra c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u n\u00e0y x\u00e2y d\u1ef1ng \u201cthird place\u201d \u2013 kh\u00f4ng gian trung gian gi\u1eefa nh\u00e0 v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c \u2013 \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng chu\u1ed7i v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn trong ng\u00e0nh F&B.<\/p>\n

\u1ede m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c, nh\u00f3m nghi\u00ean c\u1ee9u Highlands Coffee t\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba trong vi\u1ec7c t\u1eadn d\u1ee5ng kh\u1ea9u v\u1ecb ng\u01b0\u1eddi Vi\u1ec7t, v\u1ecb tr\u00ed c\u1eeda h\u00e0ng v\u00e0 chu\u1ed7i cung \u1ee9ng \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 duy tr\u00ec s\u1ee9c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac.<\/p>\n

Trong khi \u0111\u00f3, d\u1ef1 \u00e1n v\u1ec1 Starbucks ti\u1ebfp c\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 h\u00e0nh vi ti\u00eau d\u00f9ng, cho th\u1ea5y c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 duy tr\u00ec m\u1ee9c gi\u00e1 cao th\u00f4ng qua gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m \u2013 thay v\u00ec c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1ec1 gi\u00e1.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, v\u1edbi Ph\u00fac Long, sinh vi\u00ean kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u00e2n t\u00edch m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa cung \u2013 c\u1ea7u, ch\u1ec9 ra c\u00e1ch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, thu nh\u1eadp v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Sinh
Sinh vi\u00ean Asia University Vietnam tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n trong khu\u00f4n kh\u1ed5 h\u1ecdc ph\u1ea7n Kinh t\u1ebf vi m\u00f4<\/figcaption><\/figure>\n

H\u1ecdc c\u00e1ch t\u01b0 duy v\u00e0 ra quy\u1ebft \u0111\u1ecbnh nh\u01b0 m\u1ed9t \u201cCEO\u201d<\/span><\/strong><\/p>\n

Theo ThS. Nguy\u1ec5n C\u00f4ng Hi\u1ebfu \u2013 gi\u1ea3ng vi\u00ean h\u1ecdc ph\u1ea7n, vi\u1ec7c \u0111\u1eb7t sinh vi\u00ean v\u00e0o vai tr\u00f2 CEO l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c.<\/p>\n

\u201cKhi \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o vai tr\u00f2 ng\u01b0\u1eddi v\u1eadn h\u00e0nh doanh nghi\u1ec7p, sinh vi\u00ean c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 hi\u1ec3u r\u1eb1ng m\u1ed7i quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u g\u1eafn v\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng. Sau khi h\u1ecdc Kinh t\u1ebf vi m\u00f4, c\u00e1c em \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong nh\u1eefng b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3, thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ghi nh\u1edb ki\u1ebfn th\u1ee9c\u201d<\/em>, ThS. Hi\u1ebfu n\u00f3i.<\/p>\n

Vi\u1ec7c \u0111\u00e1nh gi\u00e1 d\u1ef1 \u00e1n c\u0169ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng ph\u1ea3n \u00e1nh \u0111\u00fang c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, xoay quanh ba ti\u00eau ch\u00ed ch\u00ednh: nghi\u00ean c\u1ee9u b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng c\u00f4ng c\u1ee5 kinh t\u1ebf h\u1ecdc v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n, \u0111\u1ec1 xu\u1ea5t cho t\u01b0\u01a1ng lai. \u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u0111\u00fang hay sai tuy\u1ec7t \u0111\u1ed1i, m\u00e0 \u1edf t\u00ednh logic v\u00e0 kh\u1ea3 thi trong l\u1eadp lu\u1eadn c\u1ee7a sinh vi\u00ean.<\/p>\n

Tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp g\u1eafn v\u1edbi th\u1ef1c t\u1ebf t\u1eeb n\u0103m nh\u1ea5t<\/span><\/strong><\/p>\n

Chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m tham gia d\u1ef1 \u00e1n, Nguy\u1ec5n B\u1ea3o Ch\u00e2u \u2013 sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh cho bi\u1ebft: \u201c\u0110\u00e2y l\u00e0 m\u1ed9t d\u1ef1 \u00e1n kh\u00e1 th\u1eed th\u00e1ch v\u00e0 c\u0169ng l\u00e0 tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n m\u1edbi v\u1edbi em. Em \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n. D\u00f9 l\u00e0 l\u1ea7n \u0111\u1ea7u l\u00e0m, \u0111\u1eb7c bi\u1ec7t khi \u0111ang \u1edf n\u0103m nh\u1ea5t, nh\u01b0ng d\u1ef1 \u00e1n th\u1ef1c s\u1ef1 gi\u00fap em h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u\u201d.<\/em><\/p>\n

Theo B\u1ea3o Ch\u00e2u, vi\u1ec7c \u0111\u1ea3m nh\u1eadn vai tr\u00f2 CEO khi\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t. Sinh vi\u00ean kh\u00f4ng ch\u1ec9 h\u1ecdc tr\u00ean l\u1edbp, m\u00e0 c\u1ea7n ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin, nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf. Khi \u0111\u1ea3m nh\u1eadn vai tr\u00f2 n\u00e0y, sinh vi\u00ean ph\u1ea3i suy ngh\u0129 logic h\u01a1n, ch\u1ee7 \u0111\u1ed9ng nghi\u00ean c\u1ee9u s\u00e2u v\u00e0 th\u1eadm ch\u00ed ra ngo\u00e0i g\u1eb7p g\u1ee1, trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi th\u1eadt \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn vi\u1ec7c h\u1ecdc kh\u00f4ng c\u00f2n b\u00f3 h\u1eb9p trong l\u1edbp h\u1ecdc m\u00e0 g\u1eafn v\u1edbi th\u1ef1c t\u1ebf nhi\u1ec1u h\u01a1n.<\/p>\n

Ngo\u00e0i ra, d\u1ef1 \u00e1n c\u00f2n gi\u00fap sinh vi\u00ean r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, ph\u00e2n t\u00edch v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 \u2013 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng khi b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c sau n\u00e0y.<\/p>\n

H\u1ecdc qua d\u1ef1 \u00e1n \u2013 n\u1ec1n t\u1ea3ng cho n\u0103ng l\u1ef1c li\u00ean ng\u00e0nh<\/span><\/strong><\/p>\n

Theo gi\u1ea3ng vi\u00ean, ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc qua d\u1ef1 \u00e1n (project-based learning) trong l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n v\u1eabn ch\u01b0a ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i, nh\u01b0ng l\u1ea1i mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t trong vi\u1ec7c ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c to\u00e0n di\u1ec7n cho ng\u01b0\u1eddi h\u1ecdc.<\/p>\n

Trong m\u1ed9t d\u1ef1 \u00e1n, sinh vi\u00ean kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c kinh t\u1ebf vi m\u00f4, m\u00e0 c\u00f2n k\u1ebft h\u1ee3p v\u1edbi marketing, t\u1ebf to\u00e1n, v\u1eadn h\u00e0nh v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c. C\u00e1ch ti\u1ebfp c\u1eadn li\u00ean ng\u00e0nh (transdisciplinary) n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3, thay v\u00ec t\u00e1ch r\u1eddi t\u1eebng m\u00f4n h\u1ecdc.<\/p>\n

Quan tr\u1ecdng h\u01a1n, sinh vi\u00ean h\u00ecnh th\u00e0nh t\u01b0 duy ph\u1ea3n bi\u1ec7n, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 \u2013 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap h\u1ecd ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u00edch nghi t\u1ed1t h\u01a1n khi b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1eeba qua, h\u1ecdc ph\u1ea7n Microeconomics (Kinh t\u1ebf vi m\u00f4) t\u1ea1i Asia University Vietnam \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua d\u1ef1 \u00e1n \u201cThink like a CEO\u201d, mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t trong gi\u1ea3ng d\u1ea1y.<\/p>\n","protected":false},"author":5,"featured_media":38401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,385,384,95,383],"class_list":["post-38398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-asia-university-vietnam","tag-kinh-te-vi-mo","tag-microeconomics","tag-quan-tri-kinh-doanh","tag-think-like-a-ceo","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=38398"}],"version-history":[{"count":1,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38398\/revisions"}],"predecessor-version":[{"id":38402,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38398\/revisions\/38402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/38401"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=38398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=38398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=38398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}