{"id":38928,"date":"2026-06-09T13:56:07","date_gmt":"2026-06-09T06:56:07","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=38928"},"modified":"2026-06-10T00:08:18","modified_gmt":"2026-06-09T17:08:18","slug":"tu-quan-tri-truyen-thong-den-quan-tri-kinh-doanh-so","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/tu-quan-tri-truyen-thong-den-quan-tri-kinh-doanh-so\/","title":{"rendered":"T\u1eeb qu\u1ea3n tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn qu\u1ea3n tr\u1ecb kinh doanh s\u1ed1: H\u01b0\u1edbng \u0111\u00e0o t\u1ea1o kh\u00e1c bi\u1ec7t t\u1ea1i Asia Vietnam"},"content":{"rendered":"

T\u1eeb y\u00eau c\u1ea7u \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia Vietnam \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng k\u1ebft h\u1ee3p n\u1ec1n t\u1ea3ng kinh doanh truy\u1ec1n th\u1ed1ng v\u1edbi AI, d\u1eef li\u1ec7u, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u1ea7n m\u1ec1m kinh doanh v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng th\u00f4ng minh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd so v\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o truy\u1ec1n th\u1ed1ng t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay.<\/span><\/p>\n

Chuy\u1ec3n d\u1ecbch t\u1eeb qu\u1ea3n l\u00fd truy\u1ec1n th\u1ed1ng sang l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 s\u1ed1<\/b><\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n nay kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng th\u00eam ph\u1ea7n m\u1ec1m hay c\u00f4ng c\u1ee5 AI, m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n \u1edf c\u00e1ch nh\u00e0 qu\u1ea3n tr\u1ecb theo d\u00f5i c\u00f4ng vi\u1ec7c, ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o kinh nghi\u1ec7m ho\u1eb7c b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft \u0111\u1ecdc d\u1eef li\u1ec7u, hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh.<\/span><\/p>\n

T\u1ea1i Asia Vietnam, sinh vi\u00ean Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u01b0\u1ee3c trang b\u1ecb n\u0103ng l\u1ef1c bao qu\u00e1t h\u01a1n, t\u1eeb vi\u1ec7c t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111\u1ebfn c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 s\u1ed1 trong th\u1ef1c t\u1ebf. Ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00f4ng ngh\u1ec7 \u1edf m\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb, bi\u1ebft c\u00e1ch \u0111\u1ecdc d\u1eef li\u1ec7u, \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u1edbi d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c kinh doanh.<\/span><\/p>\n

PGS.TS. Ph\u1ea1m Th\u1ecb Li\u00ean, Gi\u00e1m \u0111\u1ed1c \u0110\u00e0o t\u1ea1o ki\u00eam Tr\u01b0\u1edfng khoa Qu\u1ea3n tr\u1ecb kinh doanh & T\u00e0i ch\u00ednh t\u1ea1i Asia Vietnam cho r\u1eb1ng: <\/span>\u201cTrong b\u1ed1i c\u1ea3nh AI v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n m\u1ea1nh, vai tr\u00f2 c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3n l\u00fd con ng\u01b0\u1eddi, m\u00e0 c\u00f2n c\u1ea7n am hi\u1ec3u d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7. Hi\u1ec7n nay, nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, v\u00ec v\u1eady nh\u00e0 qu\u1ea3n tr\u1ecb t\u01b0\u01a1ng lai c\u1ea7n bi\u1ebft c\u00e1ch ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trong c\u00f4ng vi\u1ec7c\u201d.<\/span><\/i><\/p>\n

Theo PGS.TS. Ph\u1ea1m Th\u1ecb Li\u00ean, t\u01b0 duy c\u00f4ng ngh\u1ec7 gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u r\u00f5 c\u00e1ch doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng b\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 ph\u00e2n bi\u1ec7t m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb ch\u1ec9 n\u1eafm l\u00fd thuy\u1ebft kinh doanh v\u1edbi m\u1ed9t nh\u00e2n s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/span><\/p>\n

\"Sinh
Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh Asia Vietnam tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n trong khu\u00f4n kh\u1ed5 h\u1ecdc ph\u1ea7n Kinh t\u1ebf vi m\u00f4<\/figcaption><\/figure>\n

Kh\u00e1c bi\u1ec7t t\u1eeb nh\u00f3m m\u00f4n AI, d\u1eef li\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng s\u1ed1<\/b><\/span><\/p>\n

\u0110i\u1ec3m nh\u1ea5n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh n\u1eb1m \u1edf vi\u1ec7c \u0111\u01b0a c\u00e1c h\u1ecdc ph\u1ea7n c\u00f4ng ngh\u1ec7 v\u00e0o khung \u0111\u00e0o t\u1ea1o ng\u00e0nh kinh doanh m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. Ng\u01b0\u1eddi h\u1ecdc v\u1eabn \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o kh\u1ed1i ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng chu\u1ea9n v\u1edbi c\u00e1c m\u00f4n v\u1ec1 Kinh t\u1ebf h\u1ecdc, K\u1ebf to\u00e1n, \u0110\u1ea1o \u0111\u1ee9c kinh doanh, Qu\u1ea3n tr\u1ecb marketing, Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, Qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng v\u00e0 Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

Tuy nhi\u00ean, b\u00ean c\u1ea1nh c\u00e1c h\u1ecdc ph\u1ea7n n\u00e0y, nh\u00e0 tr\u01b0\u1eddng b\u1ed5 sung th\u00eam c\u00e1c m\u00f4n h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 qu\u1ea3n tr\u1ecb, Th\u1ef1c h\u00e0nh AI, \u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Ph\u1ea7n m\u1ec1m kinh doanh v\u00e0 \u1ee9ng d\u1ee5ng th\u00f4ng minh, Th\u1ef1c h\u00e0nh v\u1eadn h\u00e0nh doanh nghi\u1ec7p th\u00f4ng minh, Qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 kh\u1edfi nghi\u1ec7p, Qu\u1ea3n tr\u1ecb \u0111a v\u0103n h\u00f3a v\u00e0 Giao ti\u1ebfp kinh doanh qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Nh\u1eefng m\u00f4n h\u1ecdc n\u00e0y kh\u00f4ng \u0111\u00e0o t\u1ea1o sinh vi\u00ean tr\u1edf th\u00e0nh l\u1eadp tr\u00ecnh vi\u00ean. Thay v\u00e0o \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft khi ph\u1ea7n l\u1edbn c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd kho b\u00e3i hay ti\u1ebfp th\u1ecb hi\u1ec7n nay \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

PGS.TS. Ph\u1ea1m Th\u1ecb Li\u00ean cho bi\u1ebft: <\/span>\u201cM\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c t\u1ebf l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea3i th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. V\u00ec v\u1eady, c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn AI, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00e0 tr\u01b0\u1eddng t\u00edch h\u1ee3p v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh\u201d.<\/span><\/i><\/p>\n

C\u00e1ch thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh truy\u1ec1n th\u1ed1ng, gi\u00fap sinh vi\u00ean Asia Vietnam h\u00ecnh th\u00e0nh t\u01b0 duy \u0111a l\u0129nh v\u1ef1c. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a \u1ee9ng d\u1ee5ng s\u1ed1 \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n.<\/span><\/p>\n

Chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf th\u00f4ng qua th\u1ef1c h\u00e0nh t\u1ea1i doanh nghi\u1ec7p<\/b><\/span><\/p>\n

B\u00ean c\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc tr\u00ean l\u1edbp, Asia Vietnam ch\u00fa tr\u1ecdng \u0111\u01b0a y\u1ebfu t\u1ed1 th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o. Sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c bu\u1ed5i chuy\u00ean \u0111\u1ec1, l\u1eafng nghe chia s\u1ebb t\u1eeb chuy\u00ean gia v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/span><\/p>\n

V\u1edbi ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh, m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p c\u1ee7a Asia University, \u0110\u00e0i Loan (Trung Qu\u1ed1c) l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf quan tr\u1ecdng. Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i doanh nghi\u1ec7p, sinh vi\u00ean c\u00f3 th\u00eam c\u01a1 h\u1ed9i t\u00ecm hi\u1ec3u m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, ti\u1ebfp c\u1eadn c\u00e1c y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 t\u1eebng b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho c\u00e1c k\u1ef3 th\u1ef1c t\u1eadp trong n\u01b0\u1edbc c\u0169ng nh\u01b0 qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Th\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u, ph\u1ea7n m\u1ec1m v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quen thu\u1ed9c nh\u01b0 b\u00e1n h\u00e0ng, marketing, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, v\u1eadn h\u00e0nh, t\u00e0i ch\u00ednh ho\u1eb7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh. \u0110\u00e2y l\u00e0 ph\u1ea7n n\u1ed1i ti\u1ebfp quan tr\u1ecdng sau c\u00e1c h\u1ecdc ph\u1ea7n v\u1ec1 AI, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u1ea7n m\u1ec1m kinh doanh v\u00e0 \u1ee9ng d\u1ee5ng th\u00f4ng minh trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o.<\/span><\/p>\n

PGS.TS. Ph\u1ea1m Th\u1ecb Li\u00ean nh\u1ea5n m\u1ea1nh: <\/span>\u201cTh\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay kh\u00f4ng ch\u1ec9 c\u1ea7n nh\u00e2n s\u1ef1 c\u00f3 b\u1eb1ng c\u1ea5p, m\u00e0 c\u00f2n c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111a l\u0129nh v\u1ef1c, bi\u1ebft \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao\u201d.<\/span><\/i><\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 sinh vi\u00ean Asia Vietnam h\u1ecdc t\u1eadp trong l\u1ed9 tr\u00ecnh qu\u1ed1c t\u1ebf g\u1eafn v\u1edbi Asia University t\u1ea1i \u0110\u00e0i Loan – tr\u01b0\u1eddng c\u00f3 nh\u00f3m ng\u00e0nh Kinh doanh v\u00e0 Kinh t\u1ebf n\u1eb1m trong top 201\u2013250 th\u1ebf gi\u1edbi theo b\u1ea3ng x\u1ebfp h\u1ea1ng THE 2026. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o th\u00eam c\u01a1 s\u1edf \u0111\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia Vietnam tri\u1ec3n khai theo h\u01b0\u1edbng c\u1eadp nh\u1eadt, g\u1eafn v\u1edbi chu\u1ea9n \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf v\u00e0 nhu c\u1ea7u th\u1ef1c ti\u1ec5n c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, sinh vi\u00ean c\u1ea7n c\u00f3 n\u1ec1n t\u1ea3ng kinh doanh v\u1eefng, c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi bi\u1ebft s\u1eed d\u1ee5ng AI, d\u1eef li\u1ec7u v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u1edf m\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 h\u01b0\u1edbng \u0111\u00e0o t\u1ea1o m\u00e0 Asia Vietnam \u0111ang tri\u1ec3n khai nh\u1eb1m gi\u00fap sinh vi\u00ean c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c doanh nghi\u1ec7p \u0111ang s\u1ed1 h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3n tr\u1ecb kinh doanh t\u1eebng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 ng\u00e0nh h\u1ecdc g\u1eafn ch\u1ee7 y\u1ebfu v\u1edbi marketing, t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, nh\u00e2n s\u1ef1 v\u00e0 v\u1eadn h\u00e0nh. Tuy nhi\u00ean, khi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 AI trong ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y, ng\u01b0\u1eddi h\u1ecdc ng\u00e0nh n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb th\u00eam n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7.<\/span><\/p>\n","protected":false},"author":4,"featured_media":38930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[372,301],"class_list":["post-38928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung","category-tin-tuc","tag-asia-vietnam","tag-nganh-quan-tri-kinh-doanh","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=38928"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/38928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/38930"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=38928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=38928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=38928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}