{"id":39553,"date":"2026-07-27T17:41:16","date_gmt":"2026-07-27T10:41:16","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=39553"},"modified":"2026-07-27T17:41:16","modified_gmt":"2026-07-27T10:41:16","slug":"ts-david-hoang-marketer-dieu-phoi-ca-he-thong-ai","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/ts-david-hoang-marketer-dieu-phoi-ca-he-thong-ai\/","title":{"rendered":"TS. David Ho\u00e0ng: \u201cMarketer t\u01b0\u01a1ng lai kh\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0m m\u1ecdi vi\u1ec7c, m\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u1ea3 h\u1ec7 th\u1ed1ng AI\u201d"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 c\u0169ng l\u00e0 th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t ph\u1ea7n tr\u00ecnh b\u00e0y \u201cN\u0103ng l\u1ef1c Marketer trong k\u1ef7 nguy\u00ean AI: \u0110i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng?\u201d t\u1ea1i h\u1ed9i th\u1ea3o \u201cX\u00e2y d\u1ef1ng ph\u00f2ng Marketing 1 Ng\u01b0\u1eddi: T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a\u201d di\u1ec5n ra ng\u00e0y 25\/7. Ch\u01b0\u01a1ng tr\u00ecnh do Asia University Program \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, quy t\u1ee5 c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7, qu\u1ea3n tr\u1ecb v\u00e0 marketing nh\u1eb1m chia s\u1ebb xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng AI.<\/span><\/p>\n<figure id=\"attachment_39555\" aria-describedby=\"caption-attachment-39555\" style=\"width: 2400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-39555\" src=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon.webp\" alt=\"TS. David Ho\u00e0ng chia s\u1ebb v\u1ec1 s\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a marketer trong k\u1ef7 nguy\u00ean AI t\u1ea1i h\u1ed9i th\u1ea3o \u201cX\u00e2y d\u1ef1ng ph\u00f2ng marketing 1 ng\u01b0\u1eddi\u201d\" width=\"2400\" height=\"1336\" srcset=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon.webp 2400w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-300x167.webp 300w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-1200x668.webp 1200w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-768x428.webp 768w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-1536x855.webp 1536w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-2048x1140.webp 2048w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/ts-david-hoang-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-trong-ky-nguyen-ai-tai-hoi-thao-xay-dung-phong-marketing-1-nguoi_2_11zon-18x10.webp 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><figcaption id=\"caption-attachment-39555\" class=\"wp-caption-text\">TS. David Ho\u00e0ng chia s\u1ebb v\u1ec1 s\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a marketer trong k\u1ef7 nguy\u00ean AI t\u1ea1i h\u1ed9i th\u1ea3o \u201cX\u00e2y d\u1ef1ng ph\u00f2ng marketing 1 ng\u01b0\u1eddi\u201d<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>Chuy\u1ec3n \u0111\u1ed5i AI kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7, m\u00e0 t\u1eeb c\u00e1ch doanh nghi\u1ec7p thay \u0111\u1ed5i quy tr\u00ecnh<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo TS. David Ho\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ChatGPT, Claude hay Gemini \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ebft n\u1ed9i dung, t\u1ed5ng h\u1ee3p th\u00f4ng tin ho\u1eb7c t\u00ecm \u00fd t\u01b0\u1edfng. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i AI.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u201cVi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 AI ch\u01b0a \u0111\u1ed3ng ngh\u0129a doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i AI. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf c\u00e1ch AI \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c, k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh\u201d<\/span><\/i><span style=\"font-weight: 400;\">, TS. David Ho\u00e0ng chia s\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thay v\u00ec nh\u00ecn AI nh\u01b0 m\u1ed9t ph\u1ea7n m\u1ec1m ri\u00eang l\u1ebb, \u00f4ng cho r\u1eb1ng doanh nghi\u1ec7p c\u1ea7n xem AI l\u00e0 m\u1ed9t m\u1eaft x\u00edch trong to\u00e0n b\u1ed9 quy tr\u00ecnh v\u1eadn h\u00e0nh. Khi d\u1eef li\u1ec7u t\u1eeb marketing, b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, AI c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ed5ng h\u1ee3p th\u00f4ng tin, ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1, \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n x\u1eed l\u00fd v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd theo d\u00f5i hi\u1ec7u qu\u1ea3 theo th\u1eddi gian th\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian d\u00e0nh cho nh\u1eefng c\u00f4ng vi\u1ec7c l\u1eb7p l\u1ea1i, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 nh\u00e2n s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec v\u1eady, chuy\u1ec3n \u0111\u1ed5i AI kh\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng c\u1ee5 doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng, m\u00e0 b\u1eb1ng m\u1ee9c \u0111\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o d\u1eef li\u1ec7u, quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng ra quy\u1ebft \u0111\u1ecbnh. \u0110\u00e2y m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 AI t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c ch\u1ea5t, thay v\u00ec ch\u1ec9 h\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 t\u00e1c v\u1ee5 ri\u00eang l\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>Khi AI l\u00e0m nhi\u1ec1u vi\u1ec7c h\u01a1n, gi\u00e1 tr\u1ecb c\u1ee7a marketer n\u1eb1m \u1edf kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m nh\u1ea5n trong ph\u1ea7n tr\u00ecnh b\u00e0y c\u1ee7a TS. David Ho\u00e0ng l\u00e0 s\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y marketer d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian \u0111\u1ec3 tr\u1ef1c ti\u1ebfp vi\u1ebft n\u1ed9i dung, t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, theo d\u00f5i qu\u1ea3ng c\u00e1o hay l\u1eadp b\u00e1o c\u00e1o, th\u00ec hi\u1ec7n nay nhi\u1ec1u t\u00e1c v\u1ee5 trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c AI h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u201cMarketer t\u01b0\u01a1ng lai kh\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0m m\u1ecdi vi\u1ec7c, m\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u1ea3 h\u1ec7 th\u1ed1ng AI\u201d<\/span><\/i><span style=\"font-weight: 400;\">, TS. David Ho\u00e0ng nh\u1ea5n m\u1ea1nh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u00f4ng, AI \u0111ang d\u1ea7n tr\u1edf th\u00e0nh nh\u1eefng AI Agent (t\u00e1c nh\u00e2n AI) c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c nh\u00f3m c\u00f4ng vi\u1ec7c kh\u00e1c nhau, t\u1eeb nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ebfn theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Khi \u0111\u00f3, vai tr\u00f2 c\u1ee7a con ng\u01b0\u1eddi kh\u00f4ng c\u00f2n n\u1eb1m \u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n t\u1eebng \u0111\u1ea7u vi\u1ec7c, m\u00e0 chuy\u1ec3n sang giao nhi\u1ec7m v\u1ee5, thi\u1ebft k\u1ebf quy tr\u00ecnh, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea1i h\u1ed9i th\u1ea3o, di\u1ec5n gi\u1ea3 gi\u1edbi thi\u1ec7u m\u1ed9t quy tr\u00ecnh k\u1ebft n\u1ed1i d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. Thay v\u00ec m\u1ea5t h\u00e0ng gi\u1edd t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u t\u1eeb t\u1eebng t\u00e0i kho\u1ea3n Facebook, TikTok hay Google Ads, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 y\u00eau c\u1ea7u AI ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, so s\u00e1nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng c\u1ea3nh b\u00e1o \u0111\u00e1ng ch\u00fa \u00fd ch\u1ec9 trong th\u1eddi gian ng\u1eafn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo TS. David Ho\u00e0ng, khi AI \u0111\u1ea3m nh\u1eadn c\u00e1c c\u00f4ng vi\u1ec7c mang t\u00ednh k\u1ef9 thu\u1eadt, marketer c\u00f3 th\u00eam \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n nh\u01b0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hay ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn h\u01a1n, m\u1edf r\u1ed9ng ph\u1ea1m vi v\u1eadn h\u00e0nh m\u00e0 v\u1eabn duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<figure id=\"attachment_39556\" aria-describedby=\"caption-attachment-39556\" style=\"width: 2400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-39556\" src=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon.webp\" alt=\"Di\u1ec5n gi\u1ea3 chia s\u1ebb v\u1ec1 s\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a marketer khi AI ng\u00e0y c\u00e0ng tham gia s\u00e2u v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c\" width=\"2400\" height=\"1336\" srcset=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon.webp 2400w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-300x167.webp 300w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-1200x668.webp 1200w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-768x428.webp 768w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-1536x855.webp 1536w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-2048x1140.webp 2048w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/07\/dien-gia-chia-se-ve-su-thay-doi-vai-tro-cua-marketer-khi-ai-ngay-cang-tham-gia-sau-vao-quy-trinh-lam-viec_3_11zon-18x10.webp 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><figcaption id=\"caption-attachment-39556\" class=\"wp-caption-text\">Di\u1ec5n gi\u1ea3 chia s\u1ebb v\u1ec1 s\u1ef1 thay \u0111\u1ed5i vai tr\u00f2 c\u1ee7a marketer khi AI ng\u00e0y c\u00e0ng tham gia s\u00e2u v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>Chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c c\u00f9ng AI ngay t\u1eeb gi\u1ea3ng \u0111\u01b0\u1eddng<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c TS. David Ho\u00e0ng ph\u00e2n t\u00edch c\u0169ng ph\u1ea3n \u00e1nh y\u00eau c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Trong b\u1ed1i c\u1ea3nh AI ng\u00e0y c\u00e0ng hi\u1ec7n di\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, ng\u01b0\u1eddi h\u1ecdc kh\u00f4ng ch\u1ec9 c\u1ea7n bi\u1ebft s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5, m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft \u0111\u1eb7t v\u1ea5n \u0111\u1ec1, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, ki\u1ec3m ch\u1ee9ng th\u00f4ng tin v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng AI.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 c\u0169ng l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c Asia University Program \u0111\u01b0a v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh. B\u00ean c\u1ea1nh n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb, marketing, t\u00e0i ch\u00ednh, v\u1eadn h\u00e0nh v\u00e0 kh\u1edfi nghi\u1ec7p, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c h\u1ecdc ph\u1ea7n \u1ee9ng d\u1ee5ng AI v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p v\u00e0 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng sinh vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng theo \u0111u\u1ed5i c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn marketing. Khi AI ng\u00e0y c\u00e0ng tham gia s\u00e2u v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng n\u1ed9i dung, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, ng\u01b0\u1eddi l\u00e0m marketing kh\u00f4ng ch\u1ec9 c\u1ea7n hi\u1ec3u c\u00f4ng c\u1ee5 m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft \u0111\u1eb7t m\u1ee5c ti\u00eau, ki\u1ec3m tra \u0111\u1ea7u ra v\u00e0 k\u1ebft n\u1ed1i c\u00f4ng ngh\u1ec7 v\u1edbi b\u00e0i to\u00e1n kinh doanh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc, sinh vi\u00ean Asia University Program c\u00f2n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf th\u00f4ng qua c\u00e1c h\u1ed9i th\u1ea3o, t\u1ecda \u0111\u00e0m v\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i doanh nghi\u1ec7p. Nh\u1eefng chia s\u1ebb t\u1eeb c\u00e1c chuy\u00ean gia \u0111ang tr\u1ef1c ti\u1ebfp tri\u1ec3n khai AI gi\u00fap ng\u01b0\u1eddi h\u1ecdc nh\u1eadn di\u1ec7n r\u00f5 h\u01a1n s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p, t\u1eeb \u0111\u00f3 ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, t\u01b0 duy c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh AI ti\u1ebfp t\u1ee5c l\u00e0m thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 qu\u1ea3n tr\u1ecb, l\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi h\u1ecdc kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o m\u1ed9t c\u00f4ng c\u1ee5. Quan tr\u1ecdng h\u01a1n l\u00e0 kh\u1ea3 n\u0103ng v\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi gi\u1eef vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng, ki\u1ec3m so\u00e1t v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">AI \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh nhanh h\u01a1n bao gi\u1edd h\u1ebft. T\u1eeb s\u00e1ng t\u1ea1o n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, nhi\u1ec1u c\u00f4ng vi\u1ec7c t\u1eebng c\u1ea7n c\u1ea3 m\u1ed9t nh\u00f3m nh\u00e2n s\u1ef1 nay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). Theo TS. David Ho\u00e0ng, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf FPT, Gi\u00e1m \u0111\u1ed1c Asia University Program, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng c\u00f2n l\u00e0 AI l\u00e0m \u0111\u01b0\u1ee3c bao nhi\u00eau vi\u1ec7c, m\u00e0 l\u00e0 con ng\u01b0\u1eddi s\u1ebd gi\u1eef vai tr\u00f2 g\u00ec khi AI tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh.<\/span><\/p>\n","protected":false},"author":4,"featured_media":39554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[525,257,555,401],"class_list":["post-39553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-tin-tuc-chung","tag-asia-university-program","tag-hoi-thao","tag-nang-luc-marketer","tag-ts-david-hoang","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=39553"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/39554"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=39553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=39553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=39553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}