{"id":39878,"date":"2026-09-01T19:57:09","date_gmt":"2026-09-01T12:57:09","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=39878"},"modified":"2026-09-02T01:13:14","modified_gmt":"2026-09-01T18:13:14","slug":"nganh-quan-tri-kinh-doanh-thay-doi-the-nao","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/nganh-quan-tri-kinh-doanh-thay-doi-the-nao\/","title":{"rendered":"\u0110\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh thay \u0111\u1ed5i th\u1ebf n\u00e0o khi AI t\u00e1i \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p?"},"content":{"rendered":"

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111ang \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi kh\u00f4ng ch\u1ec9 v\u1edbi doanh nghi\u1ec7p, m\u00e0 c\u1ea3 v\u1edbi c\u00e1ch \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh.<\/span><\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o m\u1edf ra c\u00e1ch v\u1eadn h\u00e0nh tinh g\u1ecdn h\u01a1n cho doanh nghi\u1ec7p<\/b><\/span><\/p>\n

T\u1ea1i h\u1ed9i th\u1ea3o \u201cX\u00e2y d\u1ef1ng ph\u00f2ng Marketing 1 Ng\u01b0\u1eddi: T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng b\u1eb1ng AI & t\u1ef1 \u0111\u1ed9ng h\u00f3a\u201d do Asia University Program \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, \u00f4ng Nguy\u1ec5n B\u00ecnh Nam – CEO & Nh\u00e0 s\u00e1ng l\u1eadp OplaCRM \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 t\u1eeb m\u1ed9t th\u1ef1c t\u1ebf kh\u00e1 quen thu\u1ed9c c\u1ee7a ng\u00e0nh marketing. Tr\u01b0\u1edbc \u0111\u00e2y, nh\u1eefng b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u m\u1ed9t nh\u00e2n s\u1ef1 c\u00f9ng l\u00fac bi\u1ebft SEO, qu\u1ea3ng c\u00e1o, content, thi\u1ebft k\u1ebf, email marketing hay ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u1eddng b\u1ecb xem l\u00e0 kh\u00f3 kh\u1ea3 thi.<\/span><\/p>\n

\"\u00d4ng
\u00d4ng Nguy\u1ec5n B\u00ecnh Nam – CEO & Nh\u00e0 s\u00e1ng l\u1eadp OplaCRM chia s\u1ebb v\u1ec1 m\u00f4 h\u00ecnh marketing tinh g\u1ecdn, trong \u0111\u00f3 con ng\u01b0\u1eddi gi\u1eef vai tr\u00f2 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 AI h\u1ed7 tr\u1ee3 th\u1ef1c thi<\/figcaption><\/figure>\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a AI \u0111ang l\u00e0m thay \u0111\u1ed5i b\u00e0i to\u00e1n n\u00e0y. C\u00f4ng ngh\u1ec7 \u0111ang gi\u00fap r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian th\u1ef1c hi\u1ec7n nhi\u1ec1u t\u00e1c v\u1ee5 k\u1ef9 thu\u1eadt. V\u00ec v\u1eady, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m ph\u1ea1m vi c\u00f4ng vi\u1ec7c r\u1ed9ng h\u01a1n m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ef1 th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 t\u1eebng c\u00f4ng \u0111o\u1ea1n.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, \u00f4ng Nam \u0111\u01b0a ra m\u00f4 h\u00ecnh \u201c1 nh\u1ea1c tr\u01b0\u1edfng + 1 h\u1ec7 th\u1ed1ng\u201d. Trong m\u00f4 h\u00ecnh n\u00e0y, con ng\u01b0\u1eddi gi\u1eef vai tr\u00f2 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, c\u00f2n AI, t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1eb7c ngu\u1ed3n l\u1ef1c chuy\u00ean bi\u1ec7t \u0111\u1ea3m nhi\u1ec7m nh\u1eefng ph\u1ea7n vi\u1ec7c ph\u00f9 h\u1ee3p. Tinh g\u1ecdn v\u00ec th\u1ebf kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi ph\u1ea3i \u201c\u00f4m\u201d nhi\u1ec1u vi\u1ec7c h\u01a1n, m\u00e0 l\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c theo c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

\u201cMarketing hi\u1ec7n \u0111\u1ea1i c\u1ea7n m\u1ed9t nh\u1ea1c tr\u01b0\u1edfng bi\u1ebft d\u00f9ng h\u1ec7 th\u1ed1ng. Tinh g\u1ecdn kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m \u00edt h\u01a1n, m\u00e0 l\u00e0 l\u00e0m \u0111\u00fang h\u01a1n, \u1edf t\u1ea7ng gi\u00e1 tr\u1ecb cao h\u01a1n<\/span><\/i>\u201d, \u00f4ng Nguy\u1ec5n B\u00ecnh Nam nh\u1ea5n m\u1ea1nh.<\/span><\/p>\n

Ba quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u00f4ng Nam \u0111\u1eb7t \u1edf trung t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh c\u0169ng cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong t\u01b0 duy qu\u1ea3n tr\u1ecb. Th\u1ee9 nh\u1ea5t l\u00e0 bi\u1ebft t\u1eadp trung, x\u00e1c \u0111\u1ecbnh vi\u1ec7c g\u00ec n\u00ean l\u00e0m v\u00e0 vi\u1ec7c g\u00ec c\u1ea7n b\u1ecf. Th\u1ee9 hai l\u00e0 ph\u00e2n vai, l\u1ef1a ch\u1ecdn c\u00f4ng vi\u1ec7c n\u00e0o c\u1ea7n con ng\u01b0\u1eddi, c\u00f4ng vi\u1ec7c n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi AI ho\u1eb7c ngu\u1ed3n l\u1ef1c b\u00ean ngo\u00e0i. Th\u1ee9 ba l\u00e0 \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh, li\u00ean t\u1ee5c d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 \u0111\u1ec3 ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n

Nh\u00ecn r\u1ed9ng h\u01a1n marketing, \u0111\u00e2y c\u0169ng l\u00e0 xu h\u01b0\u1edbng doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi: b\u1ed9 m\u00e1y g\u1ecdn h\u01a1n nh\u01b0ng kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh l\u1edbn h\u01a1n, quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang ch\u1ed7 h\u01a1n.<\/span><\/p>\n

Khi k\u1ef9 n\u0103ng th\u1ef1c thi gi\u1ea3m l\u1ee3i th\u1ebf, n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n<\/b><\/span><\/p>\n

Khi AI c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn ng\u00e0y c\u00e0ng nhi\u1ec1u t\u00e1c v\u1ee5 k\u1ef9 thu\u1eadt, y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u00e2n s\u1ef1 kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 bi\u1ebft th\u00eam nhi\u1ec1u c\u00f4ng c\u1ee5. T\u1eeb m\u00f4 h\u00ecnh marketing tinh g\u1ecdn, \u00f4ng Nguy\u1ec5n B\u00ecnh Nam ch\u1ec9 ra ba quy\u1ebft \u0111\u1ecbnh m\u00e0 m\u1ed9t ng\u01b0\u1eddi v\u1eadn h\u00e0nh c\u1ea7n li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n: ch\u1ecdn vi\u1ec7c c\u1ea7n \u01b0u ti\u00ean, ph\u00e2n c\u00f4ng \u0111\u00fang ngu\u1ed3n l\u1ef1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3.<\/span><\/p>\n

Tr\u01b0\u1edbc h\u1ebft l\u00e0 kh\u1ea3 n\u0103ng ch\u1ecdn \u0111\u00fang vi\u1ec7c. Trong m\u00f4i tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u k\u00eanh, d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb kh\u00f4ng th\u1ec3 d\u00e0n tr\u1ea3i ngu\u1ed3n l\u1ef1c cho t\u1ea5t c\u1ea3. H\u1ecd c\u1ea7n bi\u1ebft \u0111\u00e2u l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111ang t\u1ea1o k\u1ebft qu\u1ea3 t\u1ed1t, \u0111\u00e2u l\u00e0 ph\u1ea7n n\u00ean d\u1eebng v\u00e0 \u0111\u00e2u l\u00e0 m\u1ee5c ti\u00eau c\u1ea7n t\u1eadp trung tr\u01b0\u1edbc.<\/span><\/p>\n

Ti\u1ebfp \u0111\u1ebfn l\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n vai gi\u1eefa con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7. Nh\u1eefng t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao cho AI ho\u1eb7c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, trong khi con ng\u01b0\u1eddi gi\u1eef nh\u1eefng ph\u1ea7n vi\u1ec7c c\u1ea7n hi\u1ec3u b\u1ed1i c\u1ea3nh, ph\u00e1n \u0111o\u00e1n v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m. V\u00ec v\u1eady, s\u1eed d\u1ee5ng AI hi\u1ec7u qu\u1ea3 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c d\u00f9ng c\u00e0ng nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00e0ng t\u1ed1t, m\u00e0 \u1edf vi\u1ec7c bi\u1ebft c\u00f4ng ngh\u1ec7 n\u00ean tham gia v\u00e0o kh\u00e2u n\u00e0o c\u1ee7a c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

N\u0103ng l\u1ef1c th\u1ee9 ba l\u00e0 \u0111\u1ecdc k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ngu\u1ed3n l\u1ef1c. M\u00f4 h\u00ecnh tinh g\u1ecdn \u0111\u01b0\u1ee3c \u00f4ng Nam m\u00f4 t\u1ea3 v\u1eadn h\u00e0nh theo m\u1ed9t v\u00f2ng l\u1eb7p li\u00ean t\u1ee5c: \u0111o l\u01b0\u1eddng, t\u1eadp trung th\u00eam v\u00e0o ph\u1ea7n hi\u1ec7u qu\u1ea3, lo\u1ea1i b\u1ecf ph\u1ea7n kh\u00f4ng t\u1ea1o gi\u00e1 tr\u1ecb r\u1ed3i ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m kinh doanh c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh, thay v\u00ec ch\u1ec9 th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh c\u1ed1 \u0111\u1ecbnh.<\/span><\/p>\n

\u1ede t\u1ea7ng cao h\u01a1n, khi nh\u1eefng thao t\u00e1c k\u1ef9 thu\u1eadt ng\u00e0y c\u00e0ng d\u1ec5 \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3, l\u1ee3i th\u1ebf c\u1ee7a con ng\u01b0\u1eddi l\u1ea1i n\u1eb1m \u1edf nh\u1eefng n\u0103ng l\u1ef1c kh\u00f3 t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u01a1n. Theo \u00f4ng Nam, \u0111\u00f3 l\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n, \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ed1t h\u01a1n, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 h\u01a1n v\u00e0 bi\u1ebft d\u00f9ng AI \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i c\u00e1c n\u0103ng l\u1ef1c n\u00e0y.<\/span><\/p>\n

Nh\u01b0 v\u1eady, h\u00ecnh m\u1eabu nh\u00e2n s\u1ef1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi \u201cbi\u1ebft l\u00e0m nhi\u1ec1u vi\u1ec7c\u201d sang ng\u01b0\u1eddi bi\u1ebft x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, t\u1ed5 ch\u1ee9c ngu\u1ed3n l\u1ef1c, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi quy\u1ebft \u0111\u1ecbnh. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi cho c\u00e1ch \u0111\u00e0o t\u1ea1o sinh vi\u00ean Qu\u1ea3n tr\u1ecb kinh doanh.<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o qu\u1ed1c t\u1ebf h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n kinh doanh c\u00f9ng c\u00f4ng ngh\u1ec7<\/b><\/span><\/p>\n

T\u1ea1i Asia University Program, ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng chu\u1ea9n b\u1ecb cho sinh vi\u00ean kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb trong m\u00f4i tr\u01b0\u1eddng m\u00e0 con ng\u01b0\u1eddi, d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f9ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh n\u1ec1n t\u1ea3ng chuy\u00ean m\u00f4n v\u1ec1 kinh doanh, ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 t\u1eeb s\u1edbm \u0111\u1ec3 hi\u1ec3u ph\u1ea7n vi\u1ec7c n\u00e0o c\u1ea7n con ng\u01b0\u1eddi ph\u00e2n t\u00edch, ph\u00e1n \u0111o\u00e1n, ph\u1ea7n n\u00e0o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng AI v\u00e0 c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c ngu\u1ed3n l\u1ef1c trong m\u1ed9t b\u00e0i to\u00e1n c\u1ee5 th\u1ec3.<\/span><\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n xuy\u00ean su\u1ed1t l\u1ed9 tr\u00ecnh h\u1ecdc, khi ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c n\u1ed9i dung v\u1ec1 l\u1eadp tr\u00ecnh, \u1ee9ng d\u1ee5ng AI, ph\u1ea7n m\u1ec1m kinh doanh, ho\u1ea1ch \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c v\u00e0 v\u1eadn h\u00e0nh th\u00f4ng minh. Thay v\u00ec xem c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t nh\u00f3m k\u1ef9 n\u0103ng b\u1ed5 sung, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t c\u00f4ng ngh\u1ec7 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch, t\u1ed5 ch\u1ee9c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, gi\u00fap sinh vi\u00ean t\u1eebng b\u01b0\u1edbc h\u00ecnh th\u00e0nh t\u01b0 duy qu\u1ea3n tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch doanh nghi\u1ec7p \u0111ang v\u1eadn h\u00e0nh.<\/span><\/p>\n

\"Sinh
Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c b\u00e0i to\u00e1n th\u1ef1c t\u1ebf, k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp<\/figcaption><\/figure>\n

Song song v\u1edbi c\u00e1c h\u1ecdc ph\u1ea7n tr\u00ean l\u1edbp, sinh vi\u00ean c\u00f2n tham gia d\u1ef1 \u00e1n chuy\u00ean ng\u00e0nh, tham quan doanh nghi\u1ec7p v\u00e0 c\u00e1c bu\u1ed5i h\u1ecdc c\u00f3 \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p chia s\u1ebb. Qua nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, ng\u01b0\u1eddi h\u1ecdc c\u00f3 c\u01a1 h\u1ed9i quan s\u00e1t c\u00e1ch m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh \u0111\u01b0\u1ee3c \u0111\u1eb7t ra, c\u00e1ch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, c\u0169ng nh\u01b0 c\u00e1ch c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p.<\/span><\/p>\n

T\u1eeb tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp trong ch\u01b0\u01a1ng tr\u00ecnh, H\u00e0 B\u1ea3o Ch\u00e2u – Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program chia s\u1ebb: <\/span>\u201cKhi \u0111\u01b0\u1ee3c h\u1ecdc th\u00eam v\u1ec1 l\u1eadp tr\u00ecnh v\u00e0 \u1ee9ng d\u1ee5ng AI, em nh\u1eadn ra c\u00f4ng vi\u1ec7c kinh doanh g\u1eafn v\u1edbi c\u00f4ng ngh\u1ec7 nhi\u1ec1u h\u01a1n m\u00ecnh t\u1eebng ngh\u0129. Theo em, ng\u01b0\u1eddi h\u1ecdc kinh doanh c\u1ea7n hi\u1ec3u c\u00f4ng ngh\u1ec7 \u0111\u1ee7 \u0111\u1ec3 bi\u1ebft s\u1eed d\u1ee5ng \u0111\u00fang ch\u1ed7\u201d.<\/span><\/i><\/p>\n

V\u1edbi l\u1ed9 tr\u00ecnh 2 n\u0103m t\u1ea1i Vi\u1ec7t Nam v\u00e0 2 n\u0103m t\u1ea1i Asia University, \u0110\u00e0i Loan (Trung Qu\u1ed1c), ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n \u0111\u1eb7t sinh vi\u00ean trong hai m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp kh\u00e1c nhau, k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb, n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1ch \u0111\u00e0o t\u1ea1o ch\u1ee7 y\u1ebfu t\u1ed5 ch\u1ee9c ki\u1ebfn th\u1ee9c theo t\u1eebng ch\u1ee9c n\u0103ng ri\u00eang bi\u1ec7t: sinh vi\u00ean \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ec3 k\u1ebft n\u1ed1i nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 v\u1eadn d\u1ee5ng ch\u00fang v\u00e0o m\u1ed9t b\u00e0i to\u00e1n kinh doanh c\u1ee5 th\u1ec3.<\/span><\/p>\n

L\u00ea Hi\u1ec1n<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi nhi\u1ec1u t\u00e1c v\u1ee5 t\u1eebng \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c thi nay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ed7 tr\u1ee3, gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi l\u00e0m kinh doanh c\u0169ng d\u1ecbch chuy\u1ec3n sang nh\u1eefng n\u0103ng l\u1ef1c kh\u00f3 thay th\u1ebf h\u01a1n nh\u01b0 ph\u00e2n t\u00edch, \u0111i\u1ec1u ph\u1ed1i v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n","protected":false},"author":4,"featured_media":39881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[525,301,553],"class_list":["post-39878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-tin-tuc-chung","tag-asia-university-program","tag-nganh-quan-tri-kinh-doanh","tag-xay-dung-phong-marketing-1-nguoi","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=39878"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/39881"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=39878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=39878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=39878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}