H\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh kh\u00f4ng ch\u1ec9 di\u1ec5n ra trong l\u1edbp h\u1ecdc. V\u1edbi ng\u01b0\u1eddi h\u1ecdc, vi\u1ec7c \u0111\u01b0\u1ee3c quan s\u00e1t c\u00e1ch m\u1ed9t doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t, x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hay ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u00e3 h\u1ecdc v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o ngo\u00e0i th\u1ef1c t\u1ebf.<\/p>\n
Theo PGS.TS Cho Ta-Shun, h\u1ec7 sinh th\u00e1i kinh doanh t\u1ea1i \u0110\u00e0i Loan tr\u1ea3i r\u1ed9ng t\u1eeb s\u1ea3n xu\u1ea5t c\u00f4ng ngh\u1ec7, chu\u1ed7i cung \u1ee9ng b\u00e1n d\u1eabn \u0111\u1ebfn t\u00e0i ch\u00ednh, d\u1ecbch v\u1ee5, b\u00e1n l\u1ebb, khu v\u1ef1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u1edfi nghi\u1ec7p. M\u1ed7i l\u0129nh v\u1ef1c v\u1eadn h\u00e0nh theo nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, qua \u0111\u00f3 gi\u00fap sinh vi\u00ean Qu\u1ea3n tr\u1ecb kinh doanh quan s\u00e1t c\u00e1ch doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb trong th\u1ef1c t\u1ebf.<\/p>\n
Trong s\u1ea3n xu\u1ea5t c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y r\u00f5 h\u01a1n nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh, ch\u1ea5t l\u01b0\u1ee3ng, chu\u1ed7i cung \u1ee9ng hay chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. V\u1edbi l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5, c\u00e2u chuy\u1ec7n chuy\u1ec3n sang qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m. Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay digital marketing, d\u1eef li\u1ec7u, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh c\u00e1c k\u00eanh s\u1ed1 l\u1ea1i tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m.<\/p>\n
\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i ri\u00eang l\u1ebb. M\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 v\u1eabn c\u1ea7n marketing, t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, chu\u1ed7i cung \u1ee9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c; m\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u0169ng ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1. V\u00ec v\u1eady, m\u00f4i tr\u01b0\u1eddng kinh doanh th\u1ef1c t\u1ebf gi\u00fap sinh vi\u00ean nh\u00ecn th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa nh\u1eefng m\u00f4n h\u1ecdc v\u1ed1n d\u1ec5 b\u1ecb xem l\u00e0 t\u00e1ch bi\u1ec7t tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n
\u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do PGS.TS Cho Ta-Shun nh\u1ea5n m\u1ea1nh, Qu\u1ea3n tr\u1ecb kinh doanh hi\u1ec7n \u0111\u1ea1i kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u00e0nh \u201ch\u1ecdc m\u1ed7i th\u1ee9 m\u1ed9t \u00edt\u201d. N\u1ec1n t\u1ea3ng r\u1ed9ng c\u1ee7a ng\u00e0nh nh\u1eb1m gi\u00fap sinh vi\u00ean hi\u1ec3u c\u00e1ch c\u1ea3 doanh nghi\u1ec7p v\u1eadn h\u00e0nh, tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u00e2u h\u01a1n theo m\u1ed9t h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p c\u1ee5 th\u1ec3 nh\u01b0 marketing, kinh doanh qu\u1ed1c t\u1ebf, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng hay kh\u1edfi nghi\u1ec7p.<\/p>\n T\u1eeb quan s\u00e1t doanh nghi\u1ec7p \u0111\u1ebfn gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1eadt<\/span><\/strong><\/p>\n M\u1ed9t h\u1ec7 sinh th\u00e1i kinh doanh ph\u00e1t tri\u1ec3n ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a v\u1edbi ng\u01b0\u1eddi h\u1ecdc khi nh\u1eefng tr\u1ea3i nghi\u1ec7m b\u00ean ngo\u00e0i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i tr\u1edf l\u1ea1i v\u1edbi qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o.<\/p>\n T\u1ea1i Khoa Qu\u1ea3n tr\u1ecb kinh doanh, Asia University, ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng qua tham quan doanh nghi\u1ec7p, chia s\u1ebb t\u1eeb chuy\u00ean gia trong ng\u00e0nh, nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng, d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, c\u00e1c cu\u1ed9c thi, ch\u1ee9ng ch\u1ec9 ngh\u1ec1 nghi\u1ec7p, th\u1ef1c t\u1eadp v\u00e0 \u0111\u1ed3 \u00e1n t\u1ed1t nghi\u1ec7p. Sinh vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng b\u00e0i to\u00e1n nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, social media marketing, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch kinh doanh hay ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/p>\n Theo PGS.TS Cho Ta-Shun, kho\u1ea3ng c\u00e1ch \u0111\u00e1ng k\u1ec3 gi\u1eefa sinh vi\u00ean v\u00e0 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc, m\u00e0 \u1edf kh\u1ea3 n\u0103ng \u0111\u01b0a ki\u1ebfn th\u1ee9c \u0111\u00f3 v\u00e0o m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/p>\n M\u1ed9t sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u l\u00fd thuy\u1ebft marketing nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 bi\u1ebft x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ed1 cho m\u1ed9t doanh nghi\u1ec7p. T\u01b0\u01a1ng t\u1ef1, vi\u1ec7c n\u1eafm ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb ch\u01b0a \u0111\u1ed3ng ngh\u0129a ng\u01b0\u1eddi h\u1ecdc \u0111\u00e3 bi\u1ebft x\u1eed l\u00fd nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn hay \u1ee9ng ph\u00f3 khi m\u1ed9t d\u1ef1 \u00e1n ph\u00e1t sinh v\u1ea5n \u0111\u1ec1.<\/p>\n V\u00ec th\u1ebf, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 sinh vi\u00ean \u201cbi\u1ebft th\u00eam v\u1ec1 doanh nghi\u1ec7p\u201d. Quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng ki\u1ebfn th\u1ee9c, nh\u1eadn ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 h\u00ecnh th\u00e0nh kh\u1ea3 n\u0103ng \u0111\u01b0a ra gi\u1ea3i ph\u00e1p trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f4ng c\u00f3 s\u1eb5n m\u1ed9t \u0111\u00e1p \u00e1n duy nh\u1ea5t.<\/p>\n \u0110\u1ecbnh h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i Asia University. B\u00ean c\u1ea1nh c\u00e1c n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb, marketing, t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, v\u1eadn h\u00e0nh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kinh doanh qu\u1ed1c t\u1ebf, sinh vi\u00ean c\u00f2n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n theo c\u00e1c h\u01b0\u1edbng nh\u01b0 digital marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o hay kinh doanh qu\u1ed1c t\u1ebf. C\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh, AI trong qu\u1ea3n tr\u1ecb v\u00e0 c\u00f4ng c\u1ee5 s\u1ed1 c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p.<\/p>\n Hai n\u0103m t\u1ea1i \u0110\u00e0i Loan m\u1edf r\u1ed9ng \u201cl\u1edbp h\u1ecdc\u201d c\u1ee7a sinh vi\u00ean Asia University Program<\/span><\/strong><\/p>\n V\u1edbi sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program, m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a \u0110\u00e0i Loan c\u00f2n g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi l\u1ed9 tr\u00ecnh 2 n\u0103m t\u1ea1i Vi\u1ec7t Nam v\u00e0 2 n\u0103m t\u1ea1i Asia University.<\/p>\n Theo PGS.TS Cho Ta-Shun, hai n\u0103m \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam gi\u00fap sinh vi\u00ean x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1ec1 ng\u00f4n ng\u1eef, ki\u1ebfn th\u1ee9c kinh doanh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp. Khi chuy\u1ec3n ti\u1ebfp sang \u0110\u00e0i Loan, ng\u01b0\u1eddi h\u1ecdc ti\u1ebfp t\u1ee5c ch\u01b0\u01a1ng tr\u00ecnh chuy\u00ean m\u00f4n trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u00eam \u0111i\u1ec1u ki\u1ec7n quan s\u00e1t th\u1ef1c t\u1ebf kinh doanh c\u1ee7a m\u1ed9t n\u1ec1n kinh t\u1ebf c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 s\u1ea3n xu\u1ea5t, c\u00f4ng ngh\u1ec7, chu\u1ed7i cung \u1ee9ng v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n V\u1edbi sinh vi\u00ean Vi\u1ec7t Nam, tr\u1ea3i nghi\u1ec7m n\u00e0y c\u00f2n mang th\u00eam m\u1ed9t l\u1edbp gi\u00e1 tr\u1ecb b\u1edfi Vi\u1ec7t Nam v\u00e0 \u0110\u00e0i Loan c\u00f3 nhi\u1ec1u k\u1ebft n\u1ed1i trong s\u1ea3n xu\u1ea5t, \u0111\u1ea7u t\u01b0, th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5 v\u00e0 chu\u1ed7i cung \u1ee9ng. Vi\u1ec7c h\u1ecdc trong c\u1ea3 hai m\u00f4i tr\u01b0\u1eddng gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 th\u00eam g\u00f3c nh\u00ecn so s\u00e1nh v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u0103n h\u00f3a kinh doanh v\u00e0 c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh trong nh\u1eefng b\u1ed1i c\u1ea3nh kh\u00e1c nhau.<\/p>\n \u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi nh\u1eefng sinh vi\u00ean sau n\u00e0y mu\u1ed1n l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p \u0110\u00e0i Loan, doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u1ea1i Vi\u1ec7t Nam, t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ho\u1eb7c c\u00e1c th\u1ecb tr\u01b0\u1eddng trong khu v\u1ef1c ch\u00e2u \u00c1.<\/p>\n Theo c\u00e1ch \u0111\u00f3, \u201cl\u1edbp h\u1ecdc\u201d c\u1ee7a sinh vi\u00ean Qu\u1ea3n tr\u1ecb kinh doanh kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong gi\u1ea3ng \u0111\u01b0\u1eddng. M\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, m\u1ed9t chu\u1ed7i cung \u1ee9ng b\u00e1n d\u1eabn, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb hay m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ch\u1ea5t li\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u s\u00e2u h\u01a1n nh\u1eefng g\u00ec \u0111ang h\u1ecdc.<\/p>\n Hai n\u0103m t\u1ea1i \u0110\u00e0i Loan v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a c\u1ee7a m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n ti\u1ebfp qu\u1ed1c t\u1ebf, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng kh\u00f4ng gian \u0111\u1ec3 sinh vi\u00ean quan s\u00e1t doanh nghi\u1ec7p, \u0111\u1eb7t ki\u1ebfn th\u1ee9c v\u00e0o b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf v\u00e0 t\u1eebng b\u01b0\u1edbc h\u00ecnh th\u00e0nh t\u01b0 duy kinh doanh t\u1eeb ch\u00ednh m\u00f4i tr\u01b0\u1eddng m\u00ecnh \u0111ang h\u1ecdc t\u1eadp.<\/p>\n Anh Trang<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Theo PGS.TS Cho Ta-Shun, Ph\u00f3 Tr\u01b0\u1edfng khoa Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University, \u0110\u00e0i Loan (Trung Qu\u1ed1c), h\u1ec7 sinh th\u00e1i kinh doanh \u0111a d\u1ea1ng c\u1ee7a \u0110\u00e0i Loan t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sinh vi\u00ean quan s\u00e1t c\u00e1ch ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c v\u1eadn d\u1ee5ng trong s\u1ea3n xu\u1ea5t, chu\u1ed7i cung \u1ee9ng, d\u1ecbch v\u1ee5 v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n","protected":false},"author":5,"featured_media":39893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[525,95],"class_list":["post-39891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-tin-tuc-chung","tag-asia-university-program","tag-quan-tri-kinh-doanh","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=39891"}],"version-history":[{"count":1,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39891\/revisions"}],"predecessor-version":[{"id":39897,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39891\/revisions\/39897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/39893"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=39891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=39891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=39891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"V\u1edbi](\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/asia-university-program-quan-tri-kinh-doanh.webp\")