{"id":39996,"date":"2026-09-15T17:58:32","date_gmt":"2026-09-15T10:58:32","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=39996"},"modified":"2026-09-15T18:03:51","modified_gmt":"2026-09-15T11:03:51","slug":"sinh-vien-quan-tri-kinh-doanh-hoc-gi-ve-trach-nhiem","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/sinh-vien-quan-tri-kinh-doanh-hoc-gi-ve-trach-nhiem\/","title":{"rendered":"Khi v\u0103n h\u00f3a b\u01b0\u1edbc v\u00e0o kinh doanh: Sinh vi\u00ean Asia University Program h\u1ecdc g\u00ec v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u0111ang m\u1edf ra nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang. M\u1ed9t h\u1ecda ti\u1ebft d\u00e2n gian c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u1ea3m h\u1ee9ng cho th\u1eddi trang; m\u1ed9t c\u00e2u chuy\u1ec7n l\u1ecbch s\u1eed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh phim, tr\u00f2 ch\u01a1i hay s\u1ea3n ph\u1ea9m du l\u1ecbch; m\u1ed9t lo\u1ea1i h\u00ecnh ngh\u1ec7 thu\u1eadt truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1edbi qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo UNESCO, c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf g\u1eafn v\u1edbi di s\u1ea3n v\u0103n h\u00f3a c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o vi\u1ec7c l\u00e0m, t\u0103ng thu nh\u1eadp v\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c duy tr\u00ec, truy\u1ec1n d\u1ea1y c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a. Tuy nhi\u00ean, n\u1ebfu \u0111\u01b0\u1ee3c khai th\u00e1c thi\u1ebfu c\u00e2n nh\u1eafc, v\u0103n h\u00f3a c\u0169ng c\u00f3 nguy c\u01a1 b\u1ecb t\u00e1ch kh\u1ecfi b\u1ed1i c\u1ea3nh g\u1ed1c, b\u1ecb th\u01b0\u01a1ng m\u1ea1i h\u00f3a qu\u00e1 m\u1ee9c ho\u1eb7c kh\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch t\u01b0\u01a1ng x\u1ee9ng cho ch\u00ednh c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 t\u1ea1o ra v\u00e0 g\u00ecn gi\u1eef nh\u1eefng gi\u00e1 tr\u1ecb \u1ea5y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec v\u1eady, ranh gi\u1edbi gi\u1eefa lan t\u1ecfa v\u0103n h\u00f3a v\u00e0 khai th\u00e1c v\u0103n h\u00f3a kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng r\u00f5 r\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i to\u00e1n m\u00e0 ng\u01b0\u1eddi h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh c\u1ea7n bi\u1ebft c\u00e1ch nh\u1eadn di\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>Khi m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111i k\u00e8m tr\u00e1ch nhi\u1ec7m v\u0103n h\u00f3a<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ea3n ph\u1ea9m l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u0103n h\u00f3a c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede g\u00f3c \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng, y\u1ebfu t\u1ed1 v\u0103n h\u00f3a gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi. \u1ede g\u00f3c \u0111\u1ed9 x\u00e3 h\u1ed9i, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a m\u1ed9t h\u00ecnh \u1ea3nh, c\u00e2u chuy\u1ec7n hay gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, ch\u00ednh t\u1ea1i \u0111\u00e2y, \u0111\u1ea1o \u0111\u1ee9c kinh doanh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu s\u1eed d\u1ee5ng m\u1ed9t h\u1ecda ti\u1ebft truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u h\u1ecda ti\u1ebft \u0111\u00f3 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb \u0111\u00e2u v\u00e0 mang \u00fd ngh\u0129a g\u00ec. N\u1ebfu m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u00e0 ch\u1ee7 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 g\u00ecn gi\u1eef gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh khai th\u00e1c hay h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m hay kh\u00f4ng? N\u1ebfu doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u00e2u l\u00e0 gi\u1edbi h\u1ea1n gi\u1eefa s\u00e1ng t\u1ea1o v\u00e0 l\u00e0m sai l\u1ec7ch gi\u00e1 tr\u1ecb ban \u0111\u1ea7u?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">UNESCO c\u0169ng nh\u1ea5n m\u1ea1nh vai tr\u00f2 trung t\u00e2m c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng trong vi\u1ec7c b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy di s\u1ea3n, \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 cao vi\u1ec7c b\u1ea3o \u0111\u1ea3m l\u1ee3i \u00edch v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n cho nh\u1eefng ch\u1ee7 th\u1ec3 li\u00ean quan khi di s\u1ea3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, qu\u1ea3ng b\u00e1 ho\u1eb7c chuy\u1ec3n th\u1ec3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3, \u0111\u1ea1o \u0111\u1ee9c kinh doanh kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf c\u00e2u h\u1ecfi \u201cdoanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c ph\u00e9p l\u00e0m \u0111i\u1ec1u n\u00e0y hay kh\u00f4ng\u201d. Nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f2n c\u1ea7n c\u00e2n nh\u1eafc ai s\u1ebd ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb quy\u1ebft \u0111\u1ecbnh, gi\u00e1 tr\u1ecb n\u00e0o \u0111\u01b0\u1ee3c t\u1ea1o ra, \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ebfn \u0111\u00e2u v\u1edbi nh\u1eefng h\u1ec7 qu\u1ea3 \u0111i k\u00e8m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c ch\u1ec9 xem v\u0103n h\u00f3a nh\u01b0 m\u1ed9t ch\u1ea5t li\u1ec7u truy\u1ec1n th\u00f4ng v\u00e0 vi\u1ec7c coi v\u0103n h\u00f3a l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb c\u1ea7n \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u, t\u00f4n tr\u1ecdng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n<figure id=\"attachment_39998\" aria-describedby=\"caption-attachment-39998\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-39998\" src=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/sinh-vien-quan-tri-kinh-doanh-hoc-ve-trach-nhiem.webp\" alt=\"Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf trong h\u1ecdc ph\u1ea7n &quot;Business Ethics&quot;, qua \u0111\u00f3 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e2n nh\u1eafc tr\u00e1ch nhi\u1ec7m trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.\" width=\"1200\" height=\"668\" srcset=\"https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/sinh-vien-quan-tri-kinh-doanh-hoc-ve-trach-nhiem.webp 1200w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/sinh-vien-quan-tri-kinh-doanh-hoc-ve-trach-nhiem-300x167.webp 300w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/sinh-vien-quan-tri-kinh-doanh-hoc-ve-trach-nhiem-768x428.webp 768w, https:\/\/asia-vn.edu.vn\/wp-content\/uploads\/2026\/09\/sinh-vien-quan-tri-kinh-doanh-hoc-ve-trach-nhiem-18x10.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-39998\" class=\"wp-caption-text\">Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf trong h\u1ecdc ph\u1ea7n &#8220;Business Ethics&#8221;, qua \u0111\u00f3 r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e2n nh\u1eafc tr\u00e1ch nhi\u1ec7m trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>Sinh vi\u00ean h\u1ecdc c\u00e1ch ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng \u0111\u1ea1o \u0111\u1ee9c trong kinh doanh<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea1i h\u1ecdc ph\u1ea7n \u201cBusiness Ethics\u201d (\u0110\u1ea1o \u0111\u1ee9c kinh doanh), sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program ti\u1ebfp c\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 th\u00f4ng qua t\u00ecnh hu\u1ed1ng v\u00e0 d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thay v\u00ec ch\u1ec9 ghi nh\u1edb c\u00e1c nguy\u00ean t\u1eafc, sinh vi\u00ean c\u00f9ng gi\u1ea3ng vi\u00ean t\u00ecm hi\u1ec3u b\u1ed1i c\u1ea3nh, thu th\u1eadp th\u00f4ng tin, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 trao \u0111\u1ed5i nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quan \u0111i\u1ec3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1ch h\u1ecdc n\u00e0y gi\u00fap sinh vi\u00ean \u0111\u1ed3ng th\u1eddi r\u00e8n luy\u1ec7n nhi\u1ec1u k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho m\u00f4i tr\u01b0\u1eddng qu\u1ea3n tr\u1ecb, t\u1eeb t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00f3 c\u01a1 s\u1edf, \u0111\u1eb7t c\u00e2u h\u1ecfi, l\u00e0m vi\u1ec7c nh\u00f3m \u0111\u1ebfn ph\u1ea3n bi\u1ec7n v\u00e0 tr\u00ecnh b\u00e0y l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh b\u1eb1ng l\u1eadp lu\u1eadn r\u00f5 r\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo ThS. Nguy\u1ec5n C\u00f4ng Hi\u1ebfu \u2013 Gi\u1ea3ng vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh, Asia University Program, h\u1ecdc ph\u1ea7n kh\u00f4ng ch\u1ec9 gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c em r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng th\u1ea3o lu\u1eadn, ph\u1ed1i h\u1ee3p v\u00e0 x\u1eed l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng c\u00f3 s\u1eb5n m\u1ed9t \u0111\u00e1p \u00e1n duy nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ch\u1ee7 \u0111\u1ec1 trong m\u00f4n h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111ang xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u trong ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p. Trong \u0111\u00f3, v\u0103n h\u00f3a l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u00e1ng ch\u00fa \u00fd khi ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, truy\u1ec1n th\u00f4ng v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb b\u1ed1i c\u1ea3nh n\u00e0y, sinh vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch l\u1ef1a ch\u1ecdn c\u00e1c case study th\u1ef1c t\u1ebf \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1ch t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, \u0111\u1ed3ng th\u1eddi xem x\u00e9t c\u1ea3 hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111i k\u00e8m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 120%;\"><b>T\u1eeb case study th\u1ef1c t\u1ebf \u0111\u1ebfn t\u01b0 duy qu\u1ea3n tr\u1ecb<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c sinh vi\u00ean Asia University Program l\u1ef1a ch\u1ecdn ph\u00e2n t\u00edch l\u00e0 Vietnam Airlines.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng qua c\u00e1c TVC qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 con ng\u01b0\u1eddi Vi\u1ec7t Nam, c\u00e1ch x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 hay vi\u1ec7c \u0111\u01b0a nh\u1eefng m\u00f3n \u0103n mang d\u1ea5u \u1ea5n \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng v\u00e0o su\u1ea5t \u0103n tr\u00ean chuy\u1ebfn bay, sinh vi\u00ean c\u00f3 th\u1ec3 quan s\u00e1t c\u00e1ch m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0a y\u1ebfu t\u1ed1 v\u0103n h\u00f3a v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, b\u00e0i t\u1eadp kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c m\u00f4 t\u1ea3 doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng v\u0103n h\u00f3a nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sinh vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c \u0111\u1eb7t c\u00e2u h\u1ecfi: V\u00ec sao doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u0111\u00f3? C\u00e1ch th\u1ec3 hi\u1ec7n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh hay kh\u00f4ng? Th\u00f4ng \u0111i\u1ec7p c\u00f3 truy\u1ec1n t\u1ea3i \u0111\u00fang gi\u00e1 tr\u1ecb ban \u0111\u1ea7u kh\u00f4ng? V\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec1u g\u00ec khi bi\u1ebfn m\u1ed9t y\u1ebfu t\u1ed1 v\u0103n h\u00f3a th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, th\u1ea3o lu\u1eadn v\u00e0 thuy\u1ebft tr\u00ecnh v\u00ec th\u1ebf tr\u1edf th\u00e0nh m\u1ed9t b\u00e0i t\u1eadp t\u1ed5ng h\u1ee3p v\u1ec1 t\u01b0 duy qu\u1ea3n tr\u1ecb. Sinh vi\u00ean ph\u1ea3i k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c v\u1edbi d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, so s\u00e1nh c\u00e1c quan \u0111i\u1ec3m, x\u00e2y d\u1ef1ng l\u1eadp lu\u1eadn v\u00e0 c\u00e2n nh\u1eafc t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1eebng ph\u01b0\u01a1ng \u00e1n tr\u01b0\u1edbc khi \u0111\u01b0a ra k\u1ebft lu\u1eadn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qua \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c kinh doanh m\u00e0 c\u00f2n t\u1eebng b\u01b0\u1edbc r\u00e8n luy\u1ec7n t\u01b0 duy ph\u1ea3n bi\u1ec7n, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u01b0a v\u0103n h\u00f3a v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang r\u1ed9ng h\u01a1n v\u00e0 t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb m\u1edbi. Nh\u01b0ng \u0111\u1ec3 qu\u00e1 tr\u00ecnh \u0111\u00f3 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i \u00fd ngh\u0129a ban \u0111\u1ea7u, nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n v\u1eeba hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, v\u1eeba nh\u1eadn th\u1ee9c r\u00f5 tr\u00e1ch nhi\u1ec7m \u0111i k\u00e8m v\u1edbi m\u1ed7i quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u0103ng l\u1ef1c m\u00e0 sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i Asia University Program \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n th\u00f4ng qua c\u00e1c b\u00e0i to\u00e1n th\u1ef1c t\u1ebf ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/span><\/p>\n<p style=\"text-align: right;\"><em><strong>Kh\u00e1nh V\u00e2n<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">V\u0103n h\u00f3a ng\u00e0y c\u00e0ng hi\u1ec7n di\u1ec7n trong th\u1eddi trang, du l\u1ecbch, gi\u1ea3i tr\u00ed, truy\u1ec1n th\u00f4ng v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o. Khi nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh, nh\u00e0 qu\u1ea3n tr\u1ecb kh\u00f4ng ch\u1ec9 c\u1ea7n quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng m\u1ea1i m\u00e0 c\u00f2n ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1ch khai th\u00e1c, lan t\u1ecfa v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/p>\n","protected":false},"author":5,"featured_media":39998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bw_toc_disable":false,"footnotes":""},"categories":[17,1],"tags":[525,607,95],"class_list":["post-39996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung","category-tin-tuc","tag-asia-university-program","tag-kinh-doanh","tag-quan-tri-kinh-doanh","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=39996"}],"version-history":[{"count":1,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39996\/revisions"}],"predecessor-version":[{"id":39997,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/39996\/revisions\/39997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/39998"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=39996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=39996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=39996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}