{"id":40169,"date":"2026-10-07T14:53:24","date_gmt":"2026-10-07T07:53:24","guid":{"rendered":"https:\/\/asia-vn.edu.vn\/?p=40169"},"modified":"2026-10-07T14:53:24","modified_gmt":"2026-10-07T07:53:24","slug":"cuoc-dua-moi-cua-nganh-tai-chinh-trong-thoi-dai-ai","status":"publish","type":"post","link":"https:\/\/asia-vn.edu.vn\/en\/cuoc-dua-moi-cua-nganh-tai-chinh-trong-thoi-dai-ai\/","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 \u201cCu\u1ed9c \u0111ua m\u1edbi\u201d c\u1ee7a ng\u00e0nh t\u00e0i ch\u00ednh trong th\u1eddi \u0111\u1ea1i AI"},"content":{"rendered":"

V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cCustomer Experience: \u2018The New Race\u2019 in the Financial Industry in the Age of AI\u201d, ph\u1ea7n chia s\u1ebb \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00e1ng ch\u00fa \u00fd: khi c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng?<\/span><\/p>\n

Khi cu\u1ed9c c\u1ea1nh tranh d\u1ecbch chuy\u1ec3n sang t\u1eebng \u0111i\u1ec3m ch\u1ea1m<\/b><\/span><\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a chi nh\u00e1nh th\u01b0\u1eddng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 an to\u00e0n c\u1ee7a m\u1ed9t ng\u00e2n h\u00e0ng. Tuy nhi\u00ean, khi ph\u1ea7n l\u1edbn giao d\u1ecbch \u0111\u00e3 chuy\u1ec3n d\u1ecbch l\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n c\u1ea7n \u0111\u1ebfn m\u1ed9t chi nh\u00e1nh l\u1edbn hay g\u1ea7n nh\u00e0 cho m\u1ecdi nhu c\u1ea7u t\u00e0i ch\u00ednh.<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, tr\u1ea3i nghi\u1ec7m trong t\u1eebng t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. M\u1ed9t \u1ee9ng d\u1ee5ng d\u1ec5 s\u1eed d\u1ee5ng, giao d\u1ecbch \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh ch\u00f3ng hay m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft thu\u1eadn ti\u1ec7n \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n

\"\u00d4ng
\u00d4ng Tr\u1ea7n Ph\u00fa Thi\u1ec7n \u2013 Gi\u00e1m \u0111\u1ed1c M\u1ea3ng V\u1eadn h\u00e0nh Trung t\u00e2m T\u00e0i ch\u00ednh S\u1ed1, TPBank chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng AI trong ng\u00e0nh ng\u00e2n h\u00e0ng.<\/figcaption><\/figure>\n

Theo \u00f4ng Tr\u1ea7n Ph\u00fa Thi\u1ec7n, \u0111i\u1ec1u n\u00e0y \u0111ang t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c c\u1ea1nh tranh m\u1edbi trong ng\u00e0nh t\u00e0i ch\u00ednh. S\u1ed1 l\u01b0\u1ee3ng chi nh\u00e1nh hay ch\u00eanh l\u1ec7ch l\u00e3i su\u1ea5t kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 duy nh\u1ea5t t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t. Kh\u1ea3 n\u0103ng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t, t\u1ed1c \u0111\u1ed9 ph\u1ee5c v\u1ee5 v\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.<\/span><\/p>\n

Gen Z v\u00e0 b\u00e0i to\u00e1n \u201ckh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 ch\u1edd\u201d<\/b><\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i n\u00e0y th\u1ec3 hi\u1ec7n \u0111\u1eb7c bi\u1ec7t r\u00f5 \u1edf Gen Z \u2013 th\u1ebf h\u1ec7 l\u1edbn l\u00ean c\u00f9ng smartphone, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng s\u1ed1 c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi.<\/span><\/p>\n

Khi \u0111\u00e3 quen v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng h\u1eb1ng ng\u00e0y, kh\u00e1ch h\u00e0ng tr\u1ebb c\u0169ng mang c\u00f9ng k\u1ef3 v\u1ecdng \u0111\u00f3 v\u00e0o d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh. M\u1ed9t quy tr\u00ecnh qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc, th\u1eddi gian ph\u1ea3n h\u1ed3i k\u00e9o d\u00e0i hay thao t\u00e1c thi\u1ebfu tr\u1ef1c quan c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

Nh\u01b0ng t\u1ed1c \u0111\u1ed9 m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng tr\u1ebb c\u0169ng k\u1ef3 v\u1ecdng d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh c\u00e1 nh\u00e2n. M\u1ed9t s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang nhu c\u1ea7u v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. M\u1ed9t sinh vi\u00ean, m\u1ed9t ng\u01b0\u1eddi m\u1edbi \u0111i l\u00e0m hay m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh r\u00f5 r\u00e0ng kh\u00f4ng c\u1ea7n c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p, c\u00f9ng m\u1ed9t h\u1ea1n m\u1ee9c hay c\u00f9ng m\u1ed9t gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 n\u01a1i AI b\u1eaft \u0111\u1ea7u t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Khi c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn h\u01a1n, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n h\u00e0nh vi, nhu c\u1ea7u v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 ng\u00e2n h\u00e0ng chuy\u1ec3n t\u1eeb ph\u1ee5c v\u1ee5 \u0111\u1ea1i tr\u00e0 sang c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n

T\u1eeb s\u1ed1 h\u00f3a \u0111\u1ebfn kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/b><\/span><\/p>\n

Theo chia s\u1ebb c\u1ee7a \u00f4ng Tr\u1ea7n Ph\u00fa Thi\u1ec7n, c\u00f4ng ngh\u1ec7 trong ng\u00e2n h\u00e0ng kh\u00f4ng thay \u0111\u1ed5i ch\u1ec9 b\u1eb1ng m\u1ed9t b\u01b0\u1edbc nh\u1ea3y.<\/span><\/p>\n

Giai \u0111o\u1ea1n \u0111\u1ea7u l\u00e0 s\u1ed1 h\u00f3a: d\u1eef li\u1ec7u, h\u1ed3 s\u01a1 v\u00e0 giao d\u1ecbch \u0111\u01b0\u1ee3c chuy\u1ec3n l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1. Ti\u1ebfp theo l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, khi nhi\u1ec1u t\u00e1c v\u1ee5 v\u00e0 quy tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh h\u01a1n m\u00e0 gi\u1ea3m b\u1edbt thao t\u00e1c th\u1ee7 c\u00f4ng.<\/span><\/p>\n

\"\u00d4ng
\u00d4ng Tr\u1ea7n Ph\u00fa Thi\u1ec7n c\u00f9ng c\u00e1c di\u1ec5n gi\u1ea3 tham d\u1ef1 “Data-Driven Finance & Business Intelligence Conference 2026” do Asia University Program t\u1ed5 ch\u1ee9c.<\/figcaption><\/figure>\n

Khi d\u1eef li\u1ec7u t\u00edch l\u0169y \u0111\u1ee7 l\u1edbn, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc: ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u. <\/span>Kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf ch\u1ed7 h\u1ec7 th\u1ed1ng kh\u00f4ng c\u00f2n ch\u1ec9 ph\u1ea3n \u00e1nh \u201ckh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0m g\u00ec\u201d, m\u00e0 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ea3 l\u1eddi \u201ckh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea7n g\u00ec ti\u1ebfp theo\u201d.<\/span><\/p>\n

M\u1ed9t ng\u01b0\u1eddi c\u00f3 d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh nh\u01b0ng ch\u01b0a h\u00ecnh th\u00e0nh th\u00f3i quen ti\u1ebft ki\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ee3i \u00fd k\u1ebf ho\u1ea1ch t\u00edch l\u0169y ph\u00f9 h\u1ee3p. M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong th\u00f3i quen chi ti\u00eau c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh. C\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf thay v\u00ec g\u1eedi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p t\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Khi \u0111\u00f3, AI kh\u00f4ng ch\u1ec9 gi\u00fap ng\u00e2n h\u00e0ng v\u1eadn h\u00e0nh nhanh h\u01a1n m\u00e0 c\u00f2n thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: t\u1eeb ch\u1edd kh\u00e1ch h\u00e0ng ph\u00e1t sinh nhu c\u1ea7u sang ch\u1ee7 \u0111\u1ed9ng nh\u1eadn di\u1ec7n nhu c\u1ea7u v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n

Tuy nhi\u00ean, kh\u1ea3 n\u0103ng hi\u1ec3u kh\u00e1ch h\u00e0ng s\u00e2u h\u01a1n c\u0169ng \u0111\u1ed3ng ngh\u0129a t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh ph\u1ea3i th\u1eadn tr\u1ecdng h\u01a1n v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u. M\u1ed9t \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ec3 t\u1ed1i \u01b0u v\u1ec1 m\u1eb7t kinh doanh nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u00e1 nh\u00e2n h\u00f3a c\u00e0ng s\u00e2u th\u00ec y\u00eau c\u1ea7u v\u1ec1 minh b\u1ea1ch, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng AI c\u00f3 tr\u00e1ch nhi\u1ec7m c\u00e0ng l\u1edbn.<\/span><\/p>\n

N\u0103ng l\u1ef1c n\u00e0o cho nh\u00e2n s\u1ef1 t\u00e0i ch\u00ednh trong th\u1eddi \u0111\u1ea1i AI?<\/b><\/span><\/p>\n

Khi d\u1eef li\u1ec7u v\u00e0 AI ng\u00e0y c\u00e0ng tham gia s\u00e2u v\u00e0o ho\u1ea1t \u0111\u1ed9ng ng\u00e2n h\u00e0ng, nh\u00e2n s\u1ef1 t\u00e0i ch\u00ednh kh\u00f4ng ch\u1ec9 c\u1ea7n v\u1eefng chuy\u00ean m\u00f4n m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

V\u1edbi sinh vi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ea7n ph\u00e1t tri\u1ec3n t\u01b0 duy d\u1eef li\u1ec7u, kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, t\u01b0 duy l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 n\u0103ng l\u1ef1c th\u00edch \u1ee9ng. Quan tr\u1ecdng h\u01a1n, khi AI ng\u00e0y c\u00e0ng h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch v\u00e0 \u0111\u1ec1 xu\u1ea5t, con ng\u01b0\u1eddi v\u1eabn ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ki\u1ec3m ch\u1ee9ng, c\u00e2n nh\u1eafc v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/span><\/p>\n

Kh\u00e9p l\u1ea1i ph\u1ea7n chia s\u1ebb, \u00f4ng Tr\u1ea7n Ph\u00fa Thi\u1ec7n nh\u1ea5n m\u1ea1nh: \u201cNg\u00e2n h\u00e0ng trong t\u01b0\u01a1ng lai kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn v\u1eadt l\u00fd, m\u00e0 l\u00e0 t\u1eebng tr\u1ea3i nghi\u1ec7m hi\u1ec7n h\u1eefu t\u1ef1 nhi\u00ean nh\u01b0 h\u01a1i th\u1edf.\u201d Trong cu\u1ed9c \u0111ua m\u1edbi c\u1ee7a ng\u00e0nh t\u00e0i ch\u00ednh, l\u1ee3i th\u1ebf kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf c\u00f4ng ngh\u1ec7, m\u00e0 \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Thi\u00ean H\u01b0\u01a1ng<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cCustomer Experience: \u2018The New Race\u2019 in the Financial Industry in the Age of AI\u201d, ph\u1ea7n chia s\u1ebb \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00e1ng ch\u00fa \u00fd: khi c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi m\u1ed9t ng\u00e2n<\/p>\n","protected":false},"author":5,"featured_media":40170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[525,257,630,96],"class_list":["post-40169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung","category-tin-tuc","tag-asia-university-program","tag-hoi-thao","tag-ngan-hang","tag-tai-chinh","post_format-post-format-0"],"_links":{"self":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/40169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=40169"}],"version-history":[{"count":0,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/posts\/40169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media\/40170"}],"wp:attachment":[{"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=40169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=40169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia-vn.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=40169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}